Legacy

JETBLUE vs DELTA AIRLINES: Fans flying in to Boston Logan International Airport for tonight’s historic game between the Boston Red Sox and New York Yankees may also be aware of the rivalry between the c…

MATTEL, the company behind Hot Wheels cars and Barbie dolls, has a challenge every year converting children in its target age group into the next cohort of adults who look back on their toys with fond…

NEVER ONES TO miss an opportunity to push its product and drive revenues, the English Premier League is planning a series of promotions in the coming weeks to celebrate twenty years of the breakaway division

ITALY’S ICONIC SPORTS brands – Ferrari, the “Azzurri” national football team and leading clubs Juventus, Inter and AC Milan – continue to attract top dollar sponsorship deals. Below t

THE MASTERS, one of the four major tournaments on the professional golf calendar, always generates considerable coverage on digital platforms, as does its corporate partners ExxonMobil, AT&T and IBM

EVERTON vs LIVERPOOL: With this weekend’s FA Cup semi-final set to define the seasons of the red and blue halves of Merseyside, are there signs that Everton are getting closer to Liverpool on the commercial f…

A GREAT WEEK for the golf club brand Ping with Bubba Watson becoming the 2012 Masters champion after a playoff with fellow Ping Pro Louis Oosthuizen

GIVE ANYONE a present and they’re sure to tell their friends.

FRONTIERS HAS always had a soft spot for Citroëns.

BEER SPONSORSHIP is a sector close to Frontiers' heart so we are always keen to report on developments from around the world

WHEN THE QATAR Foundation put its badge on FC Barcelona shirts and within weeks the Qatar Investment Authority announced a takeover of Paris Saint-Germain, some observers assumed the deals were more an…

EMIRATES, new shirt sponsor to IPL team the Deccan Chargers, has a diverse portfolio of sponsorship assets on both domestic and international fronts, but which of its sports interests dominates digital…

A NOD TO the facial hair-friendly San Francisco Giants, the bearded Airbus A320 you see here is Virgin America’s unique take on sponsorship activation.

TEAM SAMSUNG vs TEAM P&G: With Samsung having launched its London 2012 ambassador team this week, including the likes of triple jump gold medal hopeful Philips Idowu and equestrian princess Zara Philips,…

HUAWEI IS ONE of the largest companies you’ve never heard of.

Pan-African telecom company MTN has continued to build on its Football World Cup sponsorship to become Africa’s first brand to enter the Brand Finance Global 500 ranking.

THE JEREMY LIN sensation has been at the centre of media attention since February 4 when “Linsanity” exploded onto the basketball scene.

MANCHESTER CITY vs HARLEQUINS: With Manchester City and Harlequins vying for their respective championships in soccer and rugby union, Etihad Airways can be satisfied that its multi-million dollar investment…