Sponsorship Works
Social media key to Betfair and FC Barcelona partnership
Extreme Sailing Series VR showcases SAP solutions
Holiday Inn: London Marathon campaign delivers year-round engagement
Heroes Tour highlights Continental’s cycle tyre credentials
Stella Artois wins new customers from Wimbledon hospitality
Dacia campaign champions rugby league community
Gorenje unites customers around European handball
CSA deal embeds New Balance in South African cricket
Everton players star in Blackwell Global #BluesChallenge demo
Audi Cup connects with ‘Vorsprung durch Technik’ positioning
Gillette gets consumer buy-in from Lions Tour promotions
Sponsorship Works 2016 | Sponsorship Case Study | Blackmores and Yoga
Australian nutritional supplements company Blackmores has been a leader in its sector for more than 80 years. The company is committed to the use of high-quality ingredients, consistent delivery of product and the distinctive provision of free health advisory services in a competitive marketplace.
Sponsorship Works 2016 | Sponsorship Case Study | Bridgestone and the Copa Libertadores
Tyre company Bridgestone is the Title Sponsor of the Copa Libertadores, the leading club football tournament in Latin America.
Sponsorship Works 2012 – Sponsorship Case Study: RBS 6 Nations 2011
Since 2003, RBS Group has been the title sponsor of the RBS 6 Nations Championship (RBS6N), the Northern Hemisphere’s premier annual international rugby competition.
Sponsorship Works 2012 – Sponsorship Case Study: Castrol EDGE and Cristiano Ronaldo
Castrol has sponsored one of the world’s greatest and most intriguing football players, the Real Madrid and Portugal star Cristiano Ronaldo since 2009 and has a rich history of using the player in creative and cutting edge activations that reflect the high-performance values of its products. Castrol’s sponsorship of the player provided a fantastic asset to work with, and Ronaldo became the star of the campaign for Castrol's new engine oil.