Sustainable blockchain provider VeChain will become UFC’s first-ever ‘Official Layer 1 Blockchain Partner’ in a lucrative, multi-year deal for the mixed martial arts organisation. Acc

Chiliz, the blockchain company behind the fan engagement platform, has appointed James Newman as global director of corporate affairs and Stuart Ramsey as head of brand partnerships

Premier League club Manchester United has signed a multi-year training kit sponsorship with sustainable blockchain company Tezos. The deal is thought to be worth £20m (€23.7m/$27.3m

Formula One’s Scuderia Ferrari has added a new premium partner to its sponsorship portfolio in the form of blockchain and non-fungible token (NFT) technology specialist Velas Network.

Turkish blockchain company Bitci has signed as a sponsor of Brazilian club Sport Recife with branding rights to the bar at the bottom of the club’s shirt.