BKT
Sponsorship revenue boost for Cricket Australia
Cricket Australia has reported an Aus$8.3m ($5.9m) surplus in its financial report for 2017-2018, helped by ‘significant revenue growth’ from the federation’s partnership programme.
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Title deals to drive brand awareness for BKT in key European markets
The €18m ($20.7m) investment of India’s Balkrishna Industries (BKT) in this month’s deal to title sponsor France’s football league cup, the Coupe de la Ligue, followed its €7.5m invest