SportBusiness University

Welcome to SportBusiness University

SportBusiness University is a digital platform that provides comprehensive insight into the commercial landscape of sport.

Research practitioners, course leaders, pre- and post-graduates around the world can glean insights on sponsorship, media, events, governance, fans and more through our global analytical and editorial teams based in London, Singapore and New York.

Our editorial universe covers rights-holders, brands, broadcasters and more, in sports worldwide. We provide coverage through news, in-depth analysis articles, video, data insights and reports to provide comprehensive, global coverage.

Below you will find the follow video tutorials at your disposal:

SportBusiness University Site Overview

  • What to expect when you login
  • Where to find the news
  • Types of news filters available to you
  • How to access our data reports

SportBusiness University Tutorial