Giving agencies, brands & rights-holders true added value
through sponsorship deal data, activation campaign case studies and daily news


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Introducing SportBusiness Sponsorship

Our sponsorship deals database provides access to over 42,000 deals, showing the relationships between 15,000 brands and over 1,600 rights-holders across 47 sports globally.

Our growing database of over 450 activation case studies, show how brands activate sponsorship deals from across world sport.

3,500 sponsorship news stories annually keep you up to date with the latest deals and developments from our editorial teams in New York, London and Singapore. 

What's included?

The six elements of SportBusiness Sponsorship give you the full sports sponsorship picture in one digital platform.

Deals Database

Our deal database makes it easy to extract what you need from our historic data. Its updated daily and already has data on 42,000+ deals!

Data Snapshots

Each month, we publish a data snapshot of a key sponsorship market; recent examples include Six Nations rugby, motorsport and major Australian rights-holders. These bring you benchmark values on every single deal in the portfolios of the relevant rights-holders married to written insights helping you understand what’s going on in these markets.

Activation Case Studies

Over 450 sports sponsorship campaigns broken down into case studies. Each of our case studies takes an activation campaign and sets out objectives, details what was involved and reports the outcomes. We publish 24 case studies every month.

Activation Casebooks

We round up the most innovative activations examined in our case studies into definitive best practice casebooks – one each focused on North America, Europe and Asia, and one Global best of the best.

Key Deal Stories

We deliver deeper coverage of the most important sponsorship deals, uncovering deal values, durations, inventories, activation plans and all-important context.

Daily News

Subscribers will receive the SportBusiness 24 news service – four daily emails stuffed with sport business news from our three offices around the world.

Who is SportBusiness Sponsorship for?

  • Marketing agencies who want to spot new opportunities, monitor competitive activity and see who is working with who in the industry.
  • Creative agencies who want to scope the most effective activations and deliver ROI on effective campaigns for clients.
  • Brands who want to: benchmark deal values; scope opportunities in new territories, inventories or properties; and track their competitors. 
  • Rights-holders who want to: benchmark their sales against their competitors; source new partnerships; understand how to better activate campaigns with their sponsors; and stay up to date with the latest trends.

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Trusted by agencies, brands & rights-holders around the world

How do I subscribe to SportBusiness Sponsorship?

We offer a range of subscription options to fit every organisation. Take advantage of one, two or three-year subscriptions, with multi-year rates providing the best value.

To speak with our team, get a free demo of the platform, or subscribe:

  1. Click the button
  2. Complete the short form
  3. One of our team will be in touch!