Yacht Racing

Consumer electronics manufacturer Bullitt Group has struck a deal to become the new title sponsor of European sailing series the GC32 Racing Tour.

Stephen Urquhart, president of the luxury watch brand Omega, provided Sports Sponsorship Insider with a great marketing insight when he said that the only sponsorship that clearly moved sales of its watches was Omega’s James Bond deal.

Fashion company Prada has agreed a new deal to sponsor Luna Rossa Challenge for the Italian yachting team’s participation in the next edition of the America’s Cup.

The Clipper Round the World Yacht Race has announced that Invest Africa will sponsor an entry in the 2013-14 edition of the sailing event in a deal that marks its first African commercial partnership.

Northern Irish city Derry-Londonderry is to return to the Clipper Round the World Yacht Race as a team sponsor for the event’s 2013-14 and 2015-16 editions.