Winter Sports
World Curling Championships lands long-term title sponsor
Title Sponsor signed for World Men’s Curling Champs
Audi keeps Freeride World Tour in wintersports portfolio
Beijing 2022 signs latest partner
Chinese manufacturing company Shougang Group has agreed a deal to sponsor the 2022 winter Olympic and Paralympic Games in Beijing.
Chinese title sponsor signs on for men’s World Curling Championship
Chinese sportswear brand 361° has been named as the title sponsor of the upcoming World Men’s Curling Championship.
Jumbo to take sole title sponsorship of Dutch skating, cycling venture
Supermarket chain Jumbo has agreed a deal to become sole title sponsor of Team LottoNL-Jumbo, the innovative entity that combines the Dutch speed skating team and UCI WorldTour cycling outfit of the same name.
Winter sports sponsorship report, 2018
Sports Sponsorship Insider has undertaken research into 80 properties and 690 different brands across the Winter Olympic Games and winter sports.
German Ski Association extends long-running Adidas deal
The German Ski Association (DSV) has renewed its partnership with German sportswear manufacturer Adidas.
USA Luge extends with sponsors ahead of Pyeongchang 2018
The USA Luge national governing body has renewed its partnerships with Norton/Saint-Gobain, Team Worldwide and U.S. Venture.
PepsiCo and NHL drive mutual gain from activation scale
BMW maintains winter sports backing
German automotive manufacturer BMW has extended its partnership with the Infront Sports & Media agency, through which it will continue to sponsor a host of winter sports properties.
Liqui Moly steps up winter sports sponsorship
German lubricants manufacturer Liqui Moly has extended its commitment to winter sports by unveiling a raft of sponsorship deals.
Anta extends Chinese winter sports backing to Beijing 2022
Chinese sportswear company Anta has agreed a deal to sponsor the 2022 edition of the winter Olympic and Paralympic Games, which will take place in Beijing.
Infront to continue marketing FIL’s sponsorship rights
The International Luge Federation (FIL) has agreed a four-year extension to its commercial rights partnership with the Infront Sports & Media agency.
Edox returns as European Curling Championships partner
Swiss watchmaker Edox has been named as the official timekeeper of this year’s European Curling Championships, which will take place in St Gallen, Switzerland.