Winter Sports
Telepass to present Alpine World Ski Champs as Infront pursues winter sales
Mobility technology brand Telepass has been named as presenting sponsor of the 2021 FIS Alpine World Ski Championships in Cortina, Italy
Round-Up: Australia confirm India series schedule, Fifa president tests positive for Covid-19, America’s Cup legal spat, and more
Cricket Australia confirmed the schedule for the Vodafone Test series, Dettol ODI Series and Dettol Twenty20 International Series against India – Cricket Australia
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Beijing 2022 Winter Olympics signs Sankeshu as official paint partner
The Beijing 2022 Winter Olympics and Paralympics have signed Sankeshu Paint as official exclusive paint supplier for the Games
Four companies named official suppliers for Beijing 2022
The Beijing 2022 Winter Olympics organising committee has signed a quartet of official suppliers
Norwegian Ski Federation loses Veidekke deal as financial losses bite deep
The Norwegian Ski Federation (NSF), already suffering financial losses as a result of the Covid-19 pandemic, has lost one of its key sponsors – the country’s largest civil engineering company Veidekke.
Veltins extends Four Hills rights in winter sports sponsorship spree
German brewery Veltins has extended its sponsorship with major international winter sports events, including the Four Hills tournament and World Cups in ski jumping, Nordic combined and cross-country skiing
Anta signs Eileen Gu as brand ambassador
Chinese sportswear company Anta Sports Products announced yesterday that it has signed China's first naturalised skier, Eileen Gu, as a brand ambassador
Beijing 2022 signs PICC Group as official partner
The 2022 Beijing Winter Olympics organising committee has signed the People's Insurance Company of China as the Games' tenth official partner
Olympic Channel details plans for Lausanne’s Youth Olympics
The Olympic Channel, the International Olympic Committee’s OTT platform, has said it will provide 300 hours of coverage of the 2020 winter Youth Olympic Games, which takes place in Lausanne, Switzerland f…
Herbalife makes $1.5m donation to Chinese winter sports training research
Nutrition company Herbalife has made a donation of $1.5m (€1.3
Emil Frey revealed as first 2021 Winter Universiade gold partner
Car dealership Emil Frey has been unveiled as the first gold partner of the 2021 Winter Universiade in Lucerne, Switzerland
China’s two biggest dairy companies fight over 2022 Winter Olympics sponsorship
Chinese dairy products company Inner Mongolia Yili Industrial Group has threatened to pull out of sponsoring the 2022 Winter Olympics in Beijing due to a dispute with rival firm China Mengniu Dairy
Kaiser Permanente steps up backing of NBA’s Warriors
Healthcare company Kaiser Permanente has upgraded its partnership with the Golden State Warriors NBA basketball team to create Thrive City, a new community gathering place that will bring together locals…
TechnoAlpin maintains commitment to World Para Snow Sports
World Para Snow Sports has extended its partnership with snow making technology company TechnoAlpin to cover all major championships through to 2022
Ford expands partnership with NHL’s Predators
Car manufacturer Ford has struck a naming-rights partnership for a new training facility for the Nashville Predators and extended a deal with one of the NHL ice hockey team’s other venues.
Sustainability the focus as Swiss-Ski extends with top-tier partner
Energy and infrastructure company BKW has extended its partnership as a top-tier sponsor of Swiss-Ski, the national governing body for snow sports
New sponsorship business for Winter X Games
The 2019 Winter X Games, taking place in Aspen, Colorado, US, this week has introduced three new sponsors to this year’s roster.
White Castle extends sponsorship of USA Luge
One of the most pun-tastic sports sponsorship partnerships is continuing. White Castle, which makes 'slider' hamburgers, has announced a two-year extension of its partnership with USA Luge.