US College Sport

Global experiences company Legends has announced a strategic partnership with name, image and likeness (NIL) collective-backer Blueprint Sports (BPSE) to provide Power Five schools with operational capacities,…

Global premium experiences company Legends is planning to expand its business in the US college sports sector with the launch of Legends College, a new division that will increase the range of services…

US-based exercise equipment and media company Peloton has announced a new strategy to partner with colleges, universities, athletes and student platforms, with the University of Michigan the first to sign up.

US college sports conference Big 12 has announced plans to create an internal commercial sales division for the first time in its 27-year history

Disney Advertising has sold out of in-game sponsorship for the 2023 NCAA Division I Women's Basketball Championship, which airs exclusively on ESPN platforms between March 15-April 2 this year

Telecommunications company AT&T is to continue its sponsorship of the National Collegiate Athletic Association through the 2025 academic calendar, extending a relationship that dates back to 2001

Baylor Athletics has signed a new 10-year multimedia rights agreement with sports marketing and media company Playfly Sports Properties.

Retail chain Dick's Sporting Goods has been named the official sporting goods retailer of the National Collegiate Athletic Association (NCAA) ahead of the marquee men's and women's NCAA basketball tournaments…

The Atlantic Coast Conference (ACC) has hired consulting firm Elevate Sports Ventures in a multi-year deal to support the American collegiate conference with business intelligence and analytics, revenue…

The University of Alabama's athletics department has extended its multimedia rights deal with Learfield in a 15-year agreement, marking one of the longest deals of its kind in American collegiate athletics

The Ultimate Fighting Championship has entered the college landscape in the United States by being named a sponsor of the University of Iowa's men's and women's wrestling programs

The Big 12 Conference has appointed creative agency Translation to "contemporize the brand" amid a time of seismic change in the United States collegiate athletics landscape.

The University of Maryland has secured a 10-year, $11m (€11m) naming rights deal with SECU, Maryland's largest state-chartered credit union, for its college football facility, which will now be known a…

Vanderbilt University has secured a landmark 10-year naming rights deal with Nashville, Tennessee-based financial institution FirstBank for the college's football stadium, which will now be known as FirstBank…

Lawn mower manufacturer replaces New Era for college football sponsorship

Syracuse University has secured a 10-year naming rights deal with with Syracuse, New York-based 5G wireless technology company JMA Wireless for its iconic indoor sports venue.

Former University of Georgia star aligns with local restaurant chain

Collaboration aimed at streamlining access to expanded commercial options