Triathlon
Godfrey swaps PTO for Hexagon Cup commercial role
Padel’s new Hexagon Cup event has recruited the Professional Triathletes Organisation’s chief marketing officer Tim Godfrey as strategic adviser.
Asics strengthens triathlon ties with SLT deal
Super League Triathlon (SLT) has agreed a new sponsorship deal with Japanese sportswear manufacturer Asics
Talisman to market PTO’s new Asian Open
The Professional Triathletes Organisation (PTO) has agreed a wide-ranging deal with sports marketing agency Talisman focusing on the commercial development of its new event in Singapore
Qatar Airways adds Ironman to sponsorship roster
Qatar Airways has added triathlon events series Ironman to its sports sponsorship portfolio
PTO strikes three-year deal with Warner Bros. Discovery ahead of Tour launch
The Professional Triathletes Organisation (PTO) has finalised a new rights agreement with media conglomerate Warner Bros. Discovery (WBD) ahead of the launch of the PTO Tour in Canada later this month
Two Circles provides marketing assistance ahead of launch of PTO Tour
The Professional Triathletes Organisation (PTO) has signed up sports marketing and data technology company Two Circles to provide marketing support as it prepares to embark on the first-ever PTO Tour season
Eo offers swimming tech to SLT, Jersey omitted amid ‘economic and scheduling factors’
Super League Triathlon (SLT) has signed a partnership with sports technology company eo, while it has been revealed that Jersey’s exit as an ever-present on the calendar was down to a lack of sponsorship r…
OFX extends backing of Super League Triathlon
International money transfer company OFX has renewed its sponsorship of Super League Triathlon.
OFX becomes the official currency and foreign exchange partner of SLT as part of the deal
Excel Sports Management to support PTO Tour sponsorship sales
The Professional Triathletes Organisation has appointed US-based sports marketing agency Excel Sports Management to support global sponsorship sales for its newly-established PTO Tour
Santini extends Ironman deal
Cycling wear specialist Santini has agreed a multi-year extension to its sponsorship deal with triathlon series Ironman.
Santini will remain one of Ironman’s global premier and technical partners.
Launch of $5.5m PTO Tour creates additional inventory for broadcasters, sponsors
The Professional Triathletes Organisation is to launch its PTO Tour next year with events in Canada and the US added to the existing Collins Cup teams competition to create an overall prize fund of $5
Dryworld supplies kit to SLT in three-year deal
Super League Triathlon has agreed a three-year sponsorship deal with Canadian athletic performance brand Dryworld
German Triathlon Union turns to Infront to sell sponsorship rights
The Infront agency has signed an exclusive five-year deal to sell sponsorship rights for the German Triathlon Union (DTU)
BOA Nutrition promotes ‘salt blast’ product as sponsor of Super League Triathlon
Super League Triathlon has named BOA Nutrition as the 'Official Nutraceutical Partner' of the Championship Series
PTO works out Zwift deal for Collins Cup
The Professional Triathletes Organisation has agreed a sponsorship deal for its new Collins Cup competition with Zwift
Breitling extends with Ironman in luxury watch role
Swiss watch brand Breitling has extended its role as the ‘Official Luxury Watch’ of the Ironman triathlon series.
Maurice Lacroix watch brand added to World Triathlon portfolio
Swiss watchmaker Maurice Lacroix has become the new official timekeeper of the World Triathlon Championship Series in a two-year deal
PTO engages EDP in digital activation, sponsorship role
The Professional Triathletes Organisation has appointed the Engage Digital Partners agency as its strategic digital advisor and services partner