Tennis

Swedish automotive manufacturer Volvo has agreed a deal to become the new title sponsor of the Women’s Tennis Association’s annual tournament in Charleston, South Carolina.

Multinational snack foods company Mondelez International has reached an agreement to become an official promotional partner of the U.S. Open tennis grand slam.

Luxury carmaker Mercedes-Benz uses its sponsorships in football to increase global brand consideration and perception but uses its other agreements to directly target potential customers.

Hotel operator AccorHotels has signed up as an official partner of the Australian Open tennis grand slam event.

Cincinnati-based Western & Southern Financial Group has renewed its title sponsorship of the city’s ATP and WTA men’s and women’s tennis tournament.

Swiss watch manufacturer Rolex has struck a deal with the International Tennis Federation to continue its sponsorship of the global governing body's Davis Cup men’s national team competition.

Drinks company Britvic has extended the long-term association of its Robinson’s brand with the Wimbledon Championships.

Last week, The All England Lawn Tennis Club renewed its Official Wimbledon Tennis Ball supplier deal with tennis equipment maker Slazenger for four more years

Champagne brand Moët & Chandon has extended its partnership with the Lawn Tennis Association, the governing body of tennis in the UK.

The Hong Kong arm of financial services company Prudential has announced a strategic partnership with the Hong Kong Tennis Association.

The Canadian division of insurance giant Aviva has agreed a multi-year partnership with Tennis Canada.

Building and aerospace industries technology specialist United Technologies has renewed its presenting sponsorship of the Connecticut Open Women’s Tennis Association tournament.

Specialist tennis mobile application Tennis Central has sealed a sponsorship deal for this year’s Citi Open tournament.

The Jaguar luxury car brand, has signed as the Official Car Supplier for this year’s Wimbledon tennis championships in a five-year deal.

Canadian telecommunications company Rogers has secured a long-term extension to its title sponsorship of the Rogers Cup tennis tournaments.

Mineral water brand Perrier is maintaining its relationship with the French Open to increase its market share and reinforce international brand awareness.