Tennis

Italian coffee brand Lavazza has enhanced its presence at tennis’ grand slam events by becoming an official supplier of the French Open.

Chinese consumer electronics brand Hisense is focusing on the US, Western Europe and Australia as it looks to use sponsorship to increase awareness outside its home market of China.

Hotel group Accor has reached an agreement to become an official supplier to the French Open tennis tournament.

Danone-owned mineral water brand Evian wants to engage customers and promote healthy lifestyles using its long-term partnerships with premium sports properties.

Claro, a subsidiary of Latin American telecommunications company América Móvil, has expanded its presence in professional tennis by striking a deal to become a sponsor of the 2015 Miami Open.

Sunglasses brand Maui Jim has entered into a global partnership with the Association of Tennis Professionals.

Cream liqueur producer RumChata has entered into a sponsorship deal with the BNP Paribas Open, a combined tournament of the men’s ATP World Tour and women’s WTA Tour.

Italian coffee brand Lavazza has entered a multi-year commercial partnership for the US Open grand slam tournament under a deal with the United States Tennis Association (USTA).

Portuguese banking group Millennium BCP has reached a long-term agreement to become the title sponsor of the new Estoril Open ATP World Tour tennis event.

The men’s ATP World Tour and the Women’s Tennis Association Tour have secured three new sponsors for their combined Indian Wells tournament in California, US.

The Association of Tennis Professionals has agreed a partnership with compression garment manufacturer Skins.

Dutch bank ABN Amro has undergone a major change in sponsorship strategy since Sports Sponsorship Insider last spoke to the brand in February 2014.

Japanese IT services company NEC has opted to extend its title sponsorship of the International Tennis Federation’s Wheelchair Tennis Masters tournament.

The Memphis Open men’s tennis tournament has agreed a three-year deal to make locally based residential and commercial services company ServiceMaster its presenting partner.

Meat-free food brand Quorn has entered into a partnership with the Lawn Tennis Association, the governing body of tennis in the UK.

Vehicle hire company Europcar has reached a three-year deal to become an official supplier to the Lawn Tennis Association, the governing body for tennis in the UK.

The Chennai Open ATP World Tour men’s tennis event has announced Swiss watch manufacturer Rado and the nutrient water and automotive arms of Indian conglomerate Tata as official sponsors.