Tennis
Nature Valley title sponsors LTA’s major events
Cereal and protein bar brand Nature Valley has agreed a deal to title sponsor three events organised by the Lawn Tennis Association, the sport’s governing body in the UK.
New title sponsor signs on for Queen’s Club Championships
Premium mixer drinks company Fever-Tree has been unveiled as the new title sponsor of the Queen’s Club Championships men’s tennis event.
BNP Paribas extends title sponsorship of tennis showpiece
Financial services company BNP Paribas has renewed its title sponsorship of the BNP Paribas Open tennis event by a further five years.
AO’s global growth justifies Kia’s 74-per-cent fee increase
Korean car group Kia Motors has extended its partnership with the Australian Open for a further five years, from 2019 to 2023.
Australian Open extends with main sponsor Kia
Korean automotive manufacturer Kia has signed a five-year extension to its sponsorship of the Australian Open grand slam tennis tournament.
Unilever broadens French Open association with Magnum deal
Unilever-owned ice cream brand Magnum has agreed a three-year deal to become a new partner of the French Open grand slam tennis tournament.
Yonex secures extension with Australian Open
Japanese sports equipment manufacturer Yonex has renewed its partnership with the Australian Open tennis tournament.
Wilson teams up with Tie Break Tens
Sports equipment manufacturer Wilson has entered into a partnership with short-form tennis series Tie Break Tens.
Swiss WTA Tour event becomes Samsung Open
Consumer electronics company Samsung has been unveiled as the new title sponsor of Lugano’s WTA Tour women’s tennis event, while Cornèr Bank has signed on as the presenting partner of the tournament in the Swiss city.
Sponsorship in tennis, 2017
Sports Sponsorship Insider has undertaken research into 57 properties and 417 different brands across elite tennis.
Chinese Tennis Association brokers Head deal
The Chinese Tennis Association has entered into a partnership with sports clothing and equipment manufacturer Head.
Tata lends its support to India’s ATP tournament
Indian conglomerate Tata has been named as the title sponsor of the Maharashtra Open ATP World Tour men’s tennis event.
Vegemite backs Australian Open
Australian food spread brand Vegemite has entered into a partnership with the Australian Open tennis tournament.
NEC extends commitment to ITF wheelchair tennis events
Japanese IT services company NEC has renewed its long-term sponsorship of the International Tennis Federation’s wheelchair tennis tournaments.
Tie Break Tens brings in foreign exchange partner
Global payments company TransferMate has agreed a deal to become an official partner of the Tie Break Tens tennis series.
German Tennis Federation renews with Porsche
German automotive company Porsche has extended its partnership with the German Tennis Federation (DTB).
ATP on time with Rolex extension
The Association of Tennis Professionals, which operates the men's ATP World Tour, has extended its partnership with Swiss watchmaker Rolex.
Lotto backs Next Gen ATP Finals
Italian sportswear manufacturer Lotto has agreed a deal to sponsor the inaugural edition of the Association of Tennis Professionals’ (ATP) Next Gen Finals.