Tennis

The Australian Open has a new technology partner one year after IBM exited its long-term relationship with the grand slam tennis tournament

Brazilian bank Itaú Unibanco has extended its presenting sponsorship with the Miami Open for another five years.

Swiss watchmaker Rolex has agreed a fee of around $10m (€8.5m) per year to serve as the US Open’s Official Timekeeper and Official Timepiece in a deal stemming from the early contract termination by rival brand Citizen.  

The Australian Open’s second-largest venue has a new name after signing a five-year Naming Rights deal with Tennis Australia.

The Australian Open grand slam tennis tournament has agreed a sponsorship deal with French Champagne brand Piper-Heidsieck

PROJECT DETAILS Sponsorship title: Jaguar XF Sportbrake Reveal: Official Car Partner of AELTC, The Championships, Wimbledon Duration of sponsorship: July 2015 – July 2017 E

PROJECT DETAILS Sponsorship title: Stella Artois, Official Beer of The Championships, Wimbledon Duration of Sponsorship: 2014 to 2018 Entered by: Octagon Worldwide Limited

Swiss watchmaker Rolex has been unveiled as an official sponsor of the US Open Grand Slam tennis tournament

Mineral water brand Evian, banking group HSBC, Lanson Champagne and beer brand Stella Artois have renewed partnerships with Wimbledon, while payment services brand American Express has signed on as a new sponsor of the grand slam tennis tournament.

The Association of Tennis Professionals, which operates the top men’s tennis tour, has extended a partnership with technology company Infosys.

French clothing company Lacoste has renewed its partnership with the French Open grand slam tennis tournament.

Airport retailer Dubai Duty Free has renewed its global sponsorship of the Women’s Tennis Association.

Italian coffee company Lavazza has renewed its sponsorship of the French Open grand slam tennis tournament.

Tie Break Tens, the short-form tennis series, has entered into a partnership with cryptocurrency portal Coinschedule.

German sportswear manufacturer Adidas has agreed a partnership with the Lawn Tennis Association, through which it will supply clothing and footwear for British players.

The Women’s Tennis Association has entered into a partnership with noninvasive monitoring technologies company Masimo.