Tennis
Porsche extends backing of WTA
German automotive company Porsche has renewed its global partnership with the Women’s Tennis Association (WTA).
LaLiga, Davis Cup launch first cross-sport co-sponsorship
Spain’s LaLiga has inked its first cross-sport co-sponsorship with the Davis Cup tennis tournament.
WTA signs new global partnership with Moroccanoil
The Women’s Tennis Association has signed a new global partnership with oil-infused beauty brand Moroccanoil.
Copagaz deal takes Rio Open portfolio beyond 30 sponsors
Brazilian gas distributor Copagaz has joined a set of 30 brands sponsoring next month’s Rio Open ATP 500 tournament.
Louis Vuitton’s Davis Cup deal gets Kosmos era started
The revamped Davis Cup has reached a four-year Official Trophy Partner agreement with French fashion brand Louis Vuitton
Hyundai joins Perth arena Founding Partners
Korean car brand Hyundai has become the first automotive sponsor of the RAC Arena sports and entertainment venue in Perth, Western Australia, in a multi-year partnership
Nine buoyed by sponsorship response for Australian Open debut
Australian commercial broadcaster Nine has pointed to a new strategic approach as the reason behind an oversubscribed offering for sponsorship of its coverage of the Australian Open tennis grand slam
Dunlop unveiled as official ball of ATP Tour
The Association of Tennis Professionals (ATP) has entered into a five-year partnership with British sporting goods manufacturer Dunlop
Australian Open extends partnership with Italy’s Barilla
The Australian Open tennis Grand Slam has extended its partnership with Italian pasta brand Barilla
ExxonMobil extends backing of Qatar Open
Multinational oil and gas company ExxonMobil has renewed its title sponsorship of the Qatar Open men’s tennis tournament.
Credit Suisse backs Laver Cup
Financial services company Credit Suisse has been unveiled as a global sponsor of the Laver Cup tennis tournament.
Credit Suisse has signed a five-year deal to support the tournament
Australian Open signs sunscreen partner
The Australian Open grand slam tennis tournament has agreed a sponsorship deal with skincare products manufacturer La Roche-Posay
Garnier returns to Australian Open
Cosmetics brand Garnier has rekindled its association with the Australian Open by agreeing to partner with the 2019 edition of the tennis grand slam
Crowe Global signs on for Davis Cup final
Accounting network Crowe Global has signed up to sponsor the final of this year’s Davis Cup tennis tournament, which takes place in the French city of Lille from November 23-25.
Game, set, Rolex for Roland-Garros
Swiss watchmaker Rolex has been named as the new timing partner of the French Open, completing the brand’s clean sweep of all four tennis Grand Slams.
Tag Heuer signs on for return of Next Gen ATP Finals
Swiss watchmaker Tag Heuer has partnered up with the Next Gen ATP Finals through a deal that is set to introduce further new elements to the annual event for the world’s top 21-and-under male tennis p…
Australian Open signs up major Chinese drinks partner
The Australian Open Grand Slam tennis tournament has landed the largest Chinese sponsorship deal in the event's history by signing a long-term partnership deal with leading Chinese spirits brand Luzhou…
Australian Open ends deal with wine partner
Wine maker Jacob’s Creek has opted to end its long-running sponsorship of the Australian Open tennis grand slam.