Tennis

Xerox has furthered its commitment to women’s tennis by signing up as a principal partner for the 2013 Swedish Open tournament.

Lanson Champagne has agreed a five-year extension to its partnership with the Wimbledon tennis championships.

Aegon UK has agreed a four-year extension to its deal with the Lawn Tennis Association to continue serving as the governing body’s lead partner of British tennis until 2017.

Rado has agreed a three-year deal with the Lawn Tennis Association (LTA) to become an official sponsor of the governing body of British tennis, as well as the official timekeeper of the Aegon Championships, Aegon Classic and Aegon International events.

Adidas has agreed a new long-term footwear partnership with world No.1 tennis player, Novak Djokovic.

A federal appeals court has ruled Comcast did not discriminate against the Tennis Channel by placing it on a different cable television subscription tier to its own sports network.

France’s Sports Minister, Valerie Fourneyron, has warned the French Tennis Federation the French Open tennis grand slam must remain on free-to-air television.

Sky Brasil has agreed a deal with Bandsports to carry coverage of the French Open, according to the Maquina do Esporte website.

Luxury hotel group Jumeirah has agreed a three-year deal with the Masters Tennis event to become its official hotel partner.

Tennis icon Andre Agassi has returned to Nike after spending eight years as an endorser of sportswear rival Adidas

MasterCard has agreed to become the official payment card of the French Open as part of a new five-year partnership with the French Tennis Federation.