Tennis
Barty extends with Fila, launches new ‘AB’ logo
Italian sports brand Fila has extended its sponsorship of current world number one women’s tennis player Ashleigh Barty.
Grainshaker joins six alcohol sector brands on Australian Open roster
Melbourne brand Grainshaker Australian Vodka has been named as the ‘Official Vodka Partner’ of the Australian Open ahead of next month’s grand slam tennis tournament.
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Initial signs with Australian Open, extra WTA event for quarantined players
The Australian Open tennis tournament has named global hygiene services brand Initial as the ‘Official Hygiene Partner’ of the 2021 Australian Open.
5G Call & Shot of the Night – Oppo & the Fédération Française de Tennis
Chinese smartphone brand Oppo’s campaign around the 2020 French Open spanned online and on-site initiatives to promote the 5G Find X2 Pro handset, primarily targeting young adults.
Peroni replaces Stella Artois as Australian Open beer sponsor
Premium beer brand Peroni has been named as the official beer of the Australian Open starting in 2021, replacing the the upmarket Stella Artois brand
Back in the Game – Emirates & the Fédération Française de Tennis
Official airline Emirates activated its rights around the delayed 2020 French Open to promote the fact that, post lockdown, its Dubai-Paris flights had restarted.
Bondi Sands replaces La Roche-Posay as Australian Open sunscreen sponsor
Australian sunscreen brand Bondi Sands has been named as a sponsor of the 2021 Australian Open grand slam tennis tournament in a new deal
Cinch replaces Fever-Tree as title sponsor of Queen’s Club Championships
The Lawn Tennis Association (LTA) has named online car selling platform Cinch as the new title sponsor of the LTA’s Queen’s Club Championships.
ATP sanctions betting and fantasy sports sponsorships in key tournament categories
Tournament promoters in specific event categories on the ATP men’s professional tennis tour will be able to sell betting operator sponsorships from next year.
Round-Up: Amazon’s India rights ambitions, Rugby World Cup draw made, Federer’s Australian Open in doubt, and more
Amazon is expected by some sports media rights industry experts to follow up its bid for New Zealand Cricket rights in India with bids for bigger properties such as the Indian Premier League
TAG Heuer to replace Rado as LTA timekeeper
Swiss luxury watchmaker TAG Heuer has signed a three-year sponsorship with the Lawn Tennis Association (LTA), the governing body for tennis in the UK
Banco Sabadell extends Barcelona Open title sponsorship
Spanish bank Banco Sabadell has agreed to extend its title sponsorship of the Barcelona Open ATP 500 tournament for the 2021 edition
Leverage Marketing Advisors adds Wimbledon champion Bartoli to roster
Sponsorship and strategy consultancy Leverage Marketing Advisors has added former Wimbledon champion Marion Bartoli to its team of sports marketers
Lavazza serves up ATP Finals sponsorship
Italian coffee brand Lavazza has become a major sponsor of the Nitto ATP Finals, which are to be held in Turin between 2021 and 2025
LTA adds Dunlop to growing sponsorship portfolio
The Lawn Tennis Association (LTA) has signed up tennis equipment specialist Dunlop to its sponsorship portfolio
Round-Up: Australian Open mulls qualifiers cut, Olympic badminton qualifiers in Singapore, CBA second stage dates, and more
The three-round qualification tournament before the first round of the Australian Open could be axed to guarantee the grand slam will only be delayed one week – The Age
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Lacoste transitions outfitter role from ATP Finals to ATP Tour
French apparel brand Lacoste has extended its association with ATP tennis events by signing as the ‘Official Outfitter and Official Footwear’ of the ATP Tour.
Round-Up: Australian Open uncertainty, Foxtel eyes AFL extension, Tamil Nadu bans online gaming, and more
The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19