Soccer
NWSL accelerates sponsorship growth with Ally agreement
Portion of company's fees to be delivered directly to players
NWSL strikes multiyear sponsorship deal with Nationwide
Ohio-based insurance giant aligns with soccer property
FREE | Sponsorship in Major League Soccer, 2019
In the latest interactive data report SportBusiness Sponsorship analyses the sponsorship landscape in Major League Soccer (MLS)
Data Snapshot: MLS 2019
Central and club shirt deals in Major League Soccer.
I-League’s Trau FC nabs Aciesta Sports as main sponsor
Newly-promoted Indian I-League club Trau FC has announced that sporting event company Aciesta Sports Alliance will be its title sponsor for the 2019-2020 season
Ex-FKF president pleads with Kenya government for funding after SportPesa withdraws sponsorship
Former Football Kenya Federation president Sam Nyamweya has appealed to the government to help fund the Kenyan Premier League, following the sudden withdrawal of title sponsors SportPesa, an African online…
Shopee signs Cristiano Ronaldo as regional brand ambassador
Asian e-commerce marketplace Shopee has signed football star Cristiano Ronaldo as its regional brand ambassador
VFF secures marketing partners Next Media as AFF U-18 Cup title sponsors
Vietnamese sports and digital media company Next Media has sealed a deal with the Vietnamese football federation to become the Asean Football Federation under-19 youth championships title sponsor
iFlyTek partners with Espanyol, signs Wu Lei as ambassador
Chinese technology company iFlyTek has agreed to sponsor LaLiga's RCD Espanyol, as well as make Chinese national team player Wu Lei an official ambassador
Puma grabs personal endorsement deal with Pep Guardiola
German sportswear brand Puma has signed a personal sponsorship deal with Manchester City manager Pep Guardiola
Inter, Suning, Kweichow Moutai partner for co-branded baiju
Chinese liquor company Kweichow Moutai and Italian Serie A club Inter Milan have signed a new partnership to produce a co-branded baijiu, a clear Chinese spirit distilled from fermented sorghum
Tecno Mobile renews Manchester City sponsorship deal with India virtual race
Tecno Mobile has renewed a global sponsorship deal with football club Manchester City
Bayern Munich demands compensation from BMW over failed sponsorship deal
In May, BMW pulled out of advanced sponsorship talks with Bayern Munich, citing trust issues and doubts around value-for-money
Seattle Sounders sign kit deal with online retailer Zulily
The Seattle Sounders have announced a multi-year kit sponsorship with online retailer Zulily, replacing Microsoft Xbox.
FC Cincinnati enters into partnership with First Financial Bank
MLS expansion side FC Cincinnati has agreed a multi-year partnership with First Financial Bank, which will become "the club’s Exclusive Banking and Financial Services Partner".
Houston Dynamo secure MD Anderson as jersey sponsor
Houston Dynamo, the lone Major League Soccer club without a jersey sponsor this season, have filled the void by signing a deal with the University of Texas MD Anderson Cancer Center.