Snowboarding

United Airlines has been named the official airline partner of US Ski & Snowboard, the national governing body for skiing and snowboarding, in a deal through 2027

GB Snowsport has boosted its sponsorship portfolio with the addition of the Rubicon Raw Energy drink brand

Snow sports lifestyle clothing brand Volcom has become the official apparel partner of the United States Snowboard team through the 2022 Beijing Olympic Winter Games.

Land Rover has signed a multiyear partnership with US Ski & Snowboard, in which the British luxury car manufacturer will become the official vehicle partner of the Olympic National Governing Body.

Payment services company Visa has signed a long-term extension to its partnership with the US Ski & Snowboard national governing body

German automotive manufacturer Audi has struck a four-season extension to its partnership with the Freeride World Tour skiing and snowboarding series

Japanese automotive manufacturer Toyota has expanded its partnership with the US Ski and Snowboard Association shortly after the national governing body announced that it has changed its name to US Ski & Snowboard.

The US Ski and Snowboard Association has extended its partnership with almond processing company Blue Diamond.

Japanese automotive manufacturer Toyota has agreed to become the title sponsor of the US Ski and Snowboard Association’s (USSA) 2016-17 US Grand Prix.

Sportswear manufacturer Peak Performance has agreed a deal to become a sponsor of the Freeride World Tour skiing and snowboarding series.

German automotive company Audi has extended its naming rights deal with New Zealand winter sports showpiece Winter Games NZ to take in its 2015 and 2017 editions.

North American NBA basketball franchise the Sacramento Kings has signed an agreement with the US Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding.

Yarn manufacturing company Unifi has announced its Repreve brand will return as the recycling sponsor of the 2014 X Games Aspen extreme sports event.