Skiing

Renewable and recyclable solutions company Stora Enso has extended its presenting sponsorship of the International Ski Federation’s (FIS) Nordic World Ski Championships for a fourth edition of the event.

Swedish state-owned gambling company Svenska Spel has struck a deal to become the new main sponsor of the country’s National Olympic Committee, the SOK. The deal will be worth more than SEK100m (€9.5m/$10.7m)

US ski wear brand Spyder has renewed and expanded its apparel partnership with the US Ski Team until 2023, covering the 2022 Winter Olympic Games in Beijing

Payment services company Visa has signed a long-term extension to its partnership with the US Ski & Snowboard national governing body

Austrian food products manufacturer Manner has agreed a deal to become a main sponsor of the 2019 Nordic World Ski Championships

German automotive manufacturer Audi has struck a four-season extension to its partnership with the Freeride World Tour skiing and snowboarding series

Energy systems manufacturer Viessmann has furthered its ties in winter sport by signing on as a main sponsor of the International Ski Federation’s (FIS) Nordic World Ski Championships in 2019 and 2021.

Swiss online retail platform Brack.ch has entered into a partnership with the Swiss-Ski national governing body.

Norwegian retail cooperative Coop has agreed a deal to sponsor the International Ski Federation’s (FIS) Cross-Country World Cup.

For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.

German outdoor apparel brand Jack Wolfskin is continuing its long-term association with the International Ski Federation (FIS) to maintain global brand awareness and promote its new clothing range for 2017.

Deals with dairy brand Emmi and energy company BKW Energie leaves one second-tier spot to sell for the 2017 FIS Alpine Ski World Championships with just under a year to go, a major improvement on the 2015 edition.

Deal values for the ESPN-owned extreme sports event the X Games have levelled out since the competition’s inception in 1995, despite its continued ability to attract blue-chip sponsors.

Polish sportswear manufacturer 4F has been unveiled as the new presenting sponsor of the Four Hills Tournament, the ski jumping showpiece otherwise known as the Vierschanzentournee.

The Austrian Ski Association (ÖSV) has extended its partnership with winter clothing brand Schöffel.

Scandinavian ski resort operator SkiStar has agreed a deal to become the presenting sponsor of the International Ski Federation’s (FIS) Alpine World Ski Championships in 2019.

Car rental firm Hertz has renewed its sponsorship of the Ski Classics series of long-distance skiing events.

Renewable materials provider Stora Enso has agreed to return as the presenting sponsor of the International Ski Federation’s Nordic World Ski Championships in 2019.

IT services company Visma has renewed its title sponsorship of the Ski Classics series of long-distance skiing events.

Telecommunications company Comcast has entered into a partnership with U.S. Ski & Snowboard.

Swiss cheese producer Le Gruyère AOP has enhanced its partnership with the International Ski Federation’s (FIS) Tour de Ski cross-country skiing event.

German automotive manufacturer Audi has agreed to continue as title sponsor of the International Ski Federation’s (FIS) Ski World Cup.

Performance sports watch company Polar has extended its sponsorship of the Ski Classics series of long-distance skiing events.

Fastening materials manufacturer Würth has extended its partnership with the German Ski Association (DSV).

US sportswear manufacturer Under Armour has renewed a partnership with the Austrian Ski Federation (ÖSV).

Norwegian sports clothing manufacturer Dæhlie has renewed its sponsorship of the Ski Classics series of long-distance skiing events.

Swiss Ski, the national governing body for skiing in Switzerland, has renewed its partnership with telecommunications company Swisscom.

Swiss-Ski, the governing body of skiing disciplines in Switzerland, has entered into a partnership with US sportswear and equipment manufacturer Under Armour.

Japanese automotive manufacturer Toyota has expanded its partnership with the US Ski and Snowboard Association shortly after the national governing body announced that it has changed its name to US Ski & Snowboard.

Swiss Ski, the national governing body for skiing in Switzerland, has renewed its partnership with banking group Raiffeisen.

The US Ski and Snowboard Association has extended its partnership with almond processing company Blue Diamond.

Car rental firm Hertz has agreed a deal to sponsor the Ski Classics series of long-distance skiing events.

Japanese automotive manufacturer Toyota has agreed to become the title sponsor of the US Ski and Snowboard Association’s (USSA) 2016-17 US Grand Prix.

German online printing company FlyerAlarm has agreed a deal to sponsor 19 races during the 2016-17 season of the International Ski Federation’s (FIS) Alpine Ski World Cup.

Italian tyre manufacturer Pirelli has stepped up its backing of winter sports by agreeing deals to sponsor the Alpine World Ski Championship and the Ice Hockey World Championship.

Japanese tyre and rubber company Bridgestone has extended its sponsorship of the International Ski Federation’s Alpine Skiing World Cup.

Outdoor clothing and equipment provider Jack Wolfskin has renewed its sponsorship of the International Ski Federation’s (FIS) Alpine Ski World Cup.