Rugby Union
SARU names Asics as new kit partner
Sports performance brand Asics has agreed a six-year deal to become the official apparel sponsor of the South African Rugby Union (SARU).
Wasps agrees new shirt deal with CVS
London Wasps have announced a shirt sponsorship deal with business rates advisors CVS ahead of the forthcoming Premiership Rugby season.
RaboDirect won’t renew Pro12 sponsorship
Financial services company RaboDirect has announced that it will not renew its title sponsorship of the Pro12 European club rugby union tournament beyond the 2013-14 season.
NBTY Europe strengthens ties with Leicester Tigers
Health and nutrition company NBTY Europe has renewed and expanded its sponsorship of English Premiership rugby union club Leicester Tigers.
Fiji Water to back Centennial Sevens
The Fiji Rugby Union has confirmed that Fiji Water will be the title sponsor for its 2013 Centennial Sevens tournament.
London Irish claims record with Pump extension
English Premiership rugby union club London Irish has renewed its sponsorship deal with waste water and sewage specialists Pump Technology until the end of the 2017-18 season.
Kit Group teams up with Golden Lions
South African rugby union team the Golden Lions has announced a commercial partnership with uniform supplier Kit Group.
Kenya Airways renews rugby sevens sponsorship
Kenya Airways has agreed a two-year extension to its sponsorship of Kenya’s sevens rugby union team in a deal worth 400m Kenyan shillings ($4.6m/€3.5m), according to the Star Africa website.
London Irish constructs Crest Nicholson partnership
House building company Crest Nicholson has agreed a four-year deal with London Irish to become a shirt sponsor of the rugby union club until the 2016-17 season.
Heathrow Express gets on board with Premiership Rugby
Premiership Rugby has announced that the Heathrow Express airport rail link service has signed a two-year sponsorship deal under which it will become a key partner of the London Double Header season opener of the 2013-14 campaign.
Waratahs drive away with enhanced Volvo deal
Volvo has opted to expand its support of the New South Wales Waratahs rugby union team by upgrading to a principal sponsor role for the 2014 and 2015 seasons.
BT Sport agrees dual Scottish Rugby sponsorship deal
UK pay-television broadcaster BT Sport has agreed a four-year partnership with Scottish Rugby in a deal that includes the shirt sponsorship of Glasgow Warriors and Edinburgh Rugby for the Pro12 and Heineken Cup competitions.
Brumbies seal kit deal with Classic
Australian rugby union team the Brumbies have agreed a five-year kit manufacturing deal with Classic Sportswear.
Gloucester Rugby scores StubHub partnership
Online ticket marketplace StubHub has agreed a three-year deal with Gloucester Rugby to become the official ticket marketplace of the English Premiership rugby union club from the 2013-14 season.
Dove secures internationals sponsorship with WRU deal
The Welsh Rugby Union has reached a three-year agreement to make cosmetics brand Dove Men+Care a principle partner until 2016.
Safaricom seals sevens series naming rights
Kenyan mobile phone network Safaricom has secured the title sponsorship rights to the Kenya Rugby Union’s premier rugby sevens tournament for the next three years, from 2013 to 2015.
BNZ lends its name to Crusaders
New Zealand Super Rugby franchise Crusaders have agreed a team naming rights deal with banking group BNZ.
Northampton Saints score StubHub sponsorship
Online ticket marketplace StubHub has agreed a three-year deal with Northampton Saints to become an elite sponsor of the English Premiership rugby union club until at least 2016.