Rugby Union

Adidas has agreed extended deals with New Zealand rugby union stars Richie McCaw and Dan Carter to continue their roles as company ambassadors until 2016.

The Canterbury Rugby Football Union (CRFU) has announced that SBS Bank is to become its new principal sponsor for ITM Cup and Canterbury Sevens representative teams.

Bank of Ireland is to return to its role as the main sponsor of Munster Rugby after the club confirmed the signing of a five-year deal with the bank.

Guinness has agreed new partnerships with the Welsh Rugby Union and the English Rugby Football Union.

Europcar South Africa has agreed a deal with the South African Rugby Union to become the official car rental supplier to SARU and its national teams.

Bank of Ireland has provisionally agreed a five-year deal with Munster Rugby to become the club’s title sponsor, a position the bank previously held for six years up to 2004, according to the Irish Times newspaper.

DHL has agreed a deal with the Australian Rugby Union (ARU) to become the naming rights partner for the upcoming British & Irish Lions tour to Australia.

Greene King has agreed a three-year deal, from 2013-14 to 2015-16, to become the first title sponsor of English rugby union’s second tier Championship.

American insurance group AIG will sponsor the forthcoming 2013 Rugby World Cup Sevens tournament in Moscow, Russia.

Welsh rugby union club Ospreys have agreed a one-year extension to their commercial partnership with RWE npower renewables, in a move that will take the shirt sponsorship deal into a record ninth consecutive year.

Sports Sponsorship Insider asks Giles Morgan, group head of sponsorship, HSBC, about the tough marketing decisions ahead for the international banking group

Sports Sponsorship Insider asks Bruce Cook, Head of RBS Group Sponsorship about the renewal of the RBS 6 Nations title sponsorship and the bank’s sports marketing plans for the future.

THE MOST COMPETITIVE bidding process ever for the title sponsorship of rugby union’s Six Nations Championship drove the 70-per-cent sponsorship fee increase paid by UK bank RBS.

GLOBAL INSURANCE PROVIDER American International Group (AIG) has signed a five-and-a-half-year sponsorship agreement with the New Zealand Rugby Union (NZRU) – a deal which will see the famous All Blacks j…

THE RUGBY FOOTBALL UNION (RFU) signed a four-year partnership with BMW Group UK as the official vehicle partner to take effect from September 2012

Telecommunications brand O2 has extended its sponsorship of English Rugby in a four-year deal announced by the Rugby Football Union (RFU) this week

INITIALLY SCHEDULED FOR a grand reveal in September, the Rugby Football Union (RFU) unveiled QBE Insurance as its new sponsor, June 14