Rugby Union

New Zealand Super Rugby franchise Crusaders have agreed a team naming rights deal with banking group BNZ.

Online ticket marketplace StubHub has agreed a three-year deal with Northampton Saints to become an elite sponsor of the English Premiership rugby union club until at least 2016.

SportBusiness sister publication Sport Sponsorship Insider, asked Bruce Cook, Head of RBS Group Sponsorship about the renewal of the RBS 6 Nations title sponsorship and the bank’s sports marketing plans for the future.

Property development firm Migaa has teamed up with Kenya’s national rugby union team in a two-year sponsorship agreement worth Ksh15m ($174,419/€133,803).

RaboDirect Pro12 rugby union club Ospreys has sealed a new sponsorship deal with Swansea-based business Save Britain Money.

The Rugby Football Union, governing body of English rugby, has announced that beer brand Greene King IPA will become the first title sponsor of the RFU Championship, the second tier of professional rugby in England.

Insurance company Aviva said this month that its title sponsorship of English rugby union’s Premiership was helping to drive its B2B and consumer businesses, among other benefits, as it paid a 20-per-cent f…

The Rugby Football Union has announced a new three-year partnership with Unilever’s leading male skincare brand Dove Men+Care, which becomes England Rugby’s official male grooming supplier.

Sportswear and apparel brand BLK Sport has agreed a four-year deal, from 2013-14 to 2016-17, to supply the playing kit to Irish rugby union team Connacht.

Welsh rugby union club Ospreys have agreed a three-year extension, from 2013-14 to 2015-16, to a sponsorship deal with the Worthington’s brewery.

CitySigns is to continue its long-term relationship with Worcester Warriors after agreeing a two-year deal to become the official signage partner of the Aviva Premiership rugby union club.

Adidas has agreed extended deals with New Zealand rugby union stars Richie McCaw and Dan Carter to continue their roles as company ambassadors until 2016.

The Canterbury Rugby Football Union (CRFU) has announced that SBS Bank is to become its new principal sponsor for ITM Cup and Canterbury Sevens representative teams.

Bank of Ireland is to return to its role as the main sponsor of Munster Rugby after the club confirmed the signing of a five-year deal with the bank.

Guinness has agreed new partnerships with the Welsh Rugby Union and the English Rugby Football Union.

Europcar South Africa has agreed a deal with the South African Rugby Union to become the official car rental supplier to SARU and its national teams.

Bank of Ireland has provisionally agreed a five-year deal with Munster Rugby to become the club’s title sponsor, a position the bank previously held for six years up to 2004, according to the Irish Times newspaper.