Rugby Union
Waratahs Rugby renews Volvo Cars Australia deal
Super Rugby franchise Waratahs Rugby has extended a partnership deal with automotive company Volvo Cars Australia.
Munster Rugby extends Adidas kit deal
Irish Pro12 rugby union club Munster has renewed its partnership with German sportswear giant Adidas.
Tissot clocks up addition to rugby portfolio with EPCR partnership
European Professional Club Rugby has signed its second major sponsorship deal in the space of a week, with Swiss watchmaker Tissot agreeing a five-year contract for the Champions Cup and Challenge Cup tournaments.
Canterbury picks up Lions contract
The British and Irish Lions rugby union team has agreed a new partnership with sports apparel company Canterbury.
Clarity Copiers sign up with Newport Gwent Dragons
Welsh Pro12 rugby union club Newport Gwent Dragons has extended its partnership with printing company Clarity Copiers.
Turkish Airlines enters rugby market with EPCR partnership
Turkey’s national carrier Turkish Airlines has made its first move into rugby union through a partnership with European Professional Club Rugby to sponsor the sport’s Champions Cup and Challenge Cup tournaments.
Glasgow Warriors energised by ScottishPower partnership
Scottish Pro12 rugby union club Glasgow Warriors has agreed a partnership with energy provider ScottishPower.
London Irish secures Norton deal
English Premiership rugby union club London Irish has agreed a partnership with security software company Norton.
Land Rover builds Super Rugby portfolio
British multi-purpose vehicle manufacturer Land Rover has agreed a new partnership with the Melbourne Rebels and has extended its deal with fellow Australian Super Rugby franchise the Brumbies.
Western Force converts BLK extension
Australian Super Rugby franchise Western Force has renewed its partnership with sportswear manufacturer BLK.
Top 14 sticks with Henkel
The French Top 14 rugby union league has renewed its partnership with German consumer goods manufacturer Henkel.
Gloucester Rugby shops for new shirt sponsor
English Premiership rugby union club Gloucester has struck a sponsorship deal with Peel Outlets, the company that owns and operates local shopping facility Gloucester Quays Outlet Centre.
Edinburgh Rugby drives away with Mitsubishi extension
Pro12 rugby union club Edinburgh has renewed its sponsorship deal with Mitsubishi Motors, the automotive manufacturing arm of Japan’s Mitsubishi Group.
Exeter Chiefs continue local theme with new shirt sponsor
English Premiership rugby union club Exeter Chiefs has teamed up with local PR and marketing firm Astley Media.
Ricoh: Client engagement key to B2B marketing strategy
Japanese technology company Ricoh operates a wide ranging sponsorship portfolio focusing on B2B client experiences and engaging with its target demographic of customers.
DHL delivers extension to Sevens Series deal
Logistics company DHL has extended a partnership with the men’s and women’s World Rugby Sevens Series.
Vitality: Key partnerships promote healthy living mantra
UK-based health and life insurance company Vitality is using sport sponsorship to promote healthy lifestyles, and reward loyal customers, Nick Read, Vitality director, told Sports Sponsorship Insider.
Wasps toast new partnership with Heineken
English Premiership rugby union club Wasps has entered into a partnership with Dutch brewing company Heineken.