English Premiership rugby union club Harlequins has agreed a new partnership with sports nutrition brand Maxinutrition.
English Premiership rugby team London Irish has agreed a sponsorship deal with sports nutrition brand Etixx.
English brewery Bath Ales has signed a two-year sponsorship deal with Premiership rugby union team Bath Rugby ahead of the 2014-15 season.
English Premiership rugby union team London Irish has entered into a marketing partnership with Irish pay-television broadcaster Setanta Sports.
Irish rugby union club Leinster has renewed an agreement with main sponsor Bank of Ireland for five years, from 2014-15 to 2018-19.
Rugby equipment and sportswear supplier Rhino Technology has agreed a partnership with rugby union team London Welsh after the club gained promotion back to the English Premiership top division.
Australian Super Rugby team Melbourne Rebels has sealed an expanded agreement for the University of Melbourne to continue as its official university partner across the next two seasons.
Premiership Rugby, the governing body of the top division of English rugby union, has signed its first official timekeeper after agreeing a two-year deal with the UK arm of Japanese watch manufacturer Citizen.
Soft drinks manufacturer A.G. Barr has agreed a two-year deal to become a new partner of Scottish Rugby, the governing body of rugby union in Scotland.
Swiss watch brand Tissot has reached an agreement to become the official timekeeper of France’s premier rugby union division the Top 14.
UK recycling company Powerday has agreed a two-year sponsorship deal with London Irish to continue as the English Premiership rugby union team’s principal sponsor until the end of the 2015-16 season.
Argentinian wine brand Trivento, part of the Concha y Toro stable, has become an official supporter of rugby union’s English Premiership top division.
The creation of a new European club rugby tournament and an increase in competition for qualification to the tournament from Pro12 clubs were driving factors behind an increase in the value of title sponsorship rights for rugby union’s Pro12 league.
Construction services provider Buildcorp has signed up as the title sponsor of the new National Rugby Championship in Australia.