Rugby Union
Under Armour drives Welsh rugby forward with enhanced WRU extension
The Welsh Rugby Union has agreed a nine-year extension to its partnership with US sportswear manufacturer Under Armour.
Beauty brand links up with World Rugby
World Rugby, the global governing body of rugby union, has unveiled a partnership with beauty and aromatherapy brand Puressentiel.
All Blacks switch sports drinks allegiance from Coca-Cola to PepsiCo
PepsiCo-owned isotonic drinks brand Gatorade has entered into a five-year partnership with New Zealand Rugby (NZR), rugby union’s governing body in the country.
Standard Life Investments scrums down with the Lions
The British & Irish Lions rugby union team has agreed a deal for global asset manager Standard Life Investments to become its new principal partner for the 2017 tour to New Zealand.
Vodacom extends Super Rugby ties under fresh SARU deal
Telecommunications company Vodacom has extended its long-running partnership with the South African Rugby Union, the sport’s governing body in the country.
Rhino extends with Lions for 2017 tour
Rugby equipment manufacturer Rhino has opted to extend its partnership with the British and Irish Lions rugby union team.
NZ Rugby signs up new title sponsor for domestic competitions
New Zealand Rugby has agreed a partnership with Mitre 10 that will see the home improvement and garden retailer become the title sponsor of two of the country's leading domestic rugby union competitions.
SARU energised by sports drink renewal
The South African Rugby Union, the governing body of rugby union in the country, has renewed a sponsorship deal with sports drink Energade.
Old Mutual raises end-consumer awareness with RFU
Financial services brand Old Mutual Wealth has signed its first major sports sponsorship, to serve as a Principal Partner of the English Rugby Football Union from mid-2016 to mid-2020, in order to increase brand awareness and affinity among increasingly savvy end customers.
SARU hires new partner
The South African Rugby Union has agreed a sponsorship deal with Bidvest Car Rental.
Outsurance replaces Marriott as SARU partner
The South African Rugby Union has entered into a partnership with insurance company Outsurance.
Ray White seals Waratahs extension
Australasian real estate company Ray White has extended a partnership with the New South Wales Waratahs Super Rugby franchise in Australia.
SARU extends stay with Tsogo Sun
The South African Rugby Union has agreed a five-year extension to its long-running partnership with gaming, hotel and entertainment group Tsogo Sun.
Old Mutual Wealth replaces QBE as RFU’s autumn internationals partner
The Rugby Football Union has agreed a four-year partnership with Old Mutual Wealth under which the UK wealth management business will become the new title sponsor of the England men’s and women’s autumn internationals.
Scottish Rugby toasts extended beer partnership
Scottish Rugby, the governing body of rugby union in Scotland, has extended its partnership with national brewery Tennent Caledonian.
SARU in talks with sponsors to replace Absa, BMW
The South African Rugby Union (SARU) is in talks to replace two of the main sponsors of its Springboks national team.
Sanzar books extended IHG partnership
Sanzar, which operates rugby union tournaments featuring teams from South Africa, Australia, New Zealand, Singapore and Japan, has extended a partnership with InterContinental Hotels Group.
Waratahs freshen up with Daikin partnership
Australian Super Rugby franchise the NSW Waratahs has agreed a partnership deal with air conditioning company Daikin Australia.