Rugby Union
Premiership Rugby agrees eToro sponsorship
Premiership Rugby has announced a new sponsorship with Israeli online trading and investment platform eToro
Canterbury retains Lions kit supply contract
Specialist rugby apparel brand Canterbury will support its third consecutive British & Irish Lions tour after extending its deal to cover the 2025 event in Australia
Vodafone doubles up Six Nations exposure with Wales shirt deal
Vodafone has secured the front-of-shirt and back-of-short sponsorship rights to the Welsh men’s national rugby union team to add to its existing investment in the top tier of the sport through a shirt d…
Heaselgrave leaves World Rugby after 18 months
Richard Heaselgrave has left his role as chief revenue and fan engagement officer at World Rugby just over 18 months after taking up the post, SportBusiness understands
Castore adds Bath Rugby to kit supply portfolio
UK-based sportswear brand Castore has made its latest move in rugby union by acquiring Bath Rugby’s kit supply rights.
Gallagher women’s deal provides proof of concept for new World Rugby approach
World Rugby believes a new, three-year sponsorship deal with insurance company Gallagher covering its women’s rugby events will act as a proof of concept for a new commercial approach. Faaez Samadi reports.
Kappa to kit out URC referees in new sponsorship deal
The United Rugby Championship (URC), the cross border rugby union clubs competition, has announced a new two-year sponsorship with sportswear brand Kappa UK
Auckland’s Mt Smart Stadium naming rights acquired by Go Media
Auckland Stadiums has sold the Mt Smart Stadium naming rights to New Zealand-based outdoor advertising solutions specialist Go Media
Shawbrook extends Saracens sponsorship, adds netball team
Saracens has announced a five-year extension to its sponsorship agreement with Shawbrook, the UK bank
World Rugby unveils Gallagher as global women’s sponsor
Gallagher, the US insurance broker and consulting firm, has agreed a significant multi-year sponsorship deal with World Rugby to sponsor the women's game, including the showpiece Women's Rugby World Cup…
CSM secures exclusive sponsorship role for 2025 Lions Tour to Australia
The British and Irish Lions and Rugby Australia have announced that CSM Sport & Entertainment has been selected as the 2025 Tour's exclusive sponsorship agency
FRU nets $1.7m Fiji Water sponsorship boost ahead of World Cup
Fiji Rugby Union (FRU) has secured a lucrative sponsorship agreement with the Los Angeles-headquartered Fiji Water
Lions continue commercial JV approach for 2025 Australia tour
The British & Irish Lions have opted to extend their approach to commercialising the team’s overseas tours by entering into a joint venture with Rugby Australia.
Rugby Australia announces Corpay sponsorship
Rugby Australia has announced a new sponsorship agreement with cross-border payments company Corpay
Accor adds ALL deal to Rugby World Cup sponsorship
Hotel group Accor has stepped up its backing of this year’s Rugby World Cup in France with ALL – Accor Live Limitless, its booking platform and loyalty programme, announced as an official supporter of …
‘Our England Rugby deal comes out really strong for us’ Gareth Griffiths, O2 and Virgin Media
Gareth Griffiths, director, partnerships and sponsorship at Virgin Media O2, talks to SportBusiness Sponsorship about the refocusing of the telco’s sponsorship portfolio following O2’s merger with Virgin Media.
NZ Rugby extends Adidas main sponsorship deal
New Zealand Rugby has announced that Adidas has extended its agreement to be its main sponsor
‘People spend more time deciding what takeaway they want’ | Peter Robb, Continental Tyres
High exposure and brand visibility are critical to any sports sponsorship deal agreed by Continental Tyres. Faaez Samadi speaks to Peter Robb, the company's marketing director for the UK and Ireland, about the firm's sponsorship strategy.