Rugby Union
England Rugby engages with Optimum Nutrition
England Rugby has signed a new four-year partnership with Optimum Nutrition, part of the Glanbia Performance Nutrition group
SA Rugby seeks digital transformation with Microsoft
SA Rugby, the governing body of rugby union in South Africa, has entered into a partnership with US technology company Microsoft
Medallia grabs USA Rugby Sevens jersey rights for Las Vegas round
Software and cloud technology company Medallia will feature as the main jersey sponsor of the USA Rugby Sevens team during the upcoming HSBC USA Rugby Sevens tournament in Las Vegas.
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Société Générale adds Rugby Africa to sponsorship portfolio
French financial services group Société Générale has entered into a partnership with the Rugby Africa continental governing body.
Suntory Holdings signs on as Rugby World Cup supplier
Suntory Holdings Limited has today (Friday) been announced as the official soft drinks supplier for this year’s Rugby World Cup in Japan.
Westpac ends stadium Naming Rights deal after 20 years
Australian bank Westpac will bow out of its naming rights sponsorship of the Westpac Stadium in Wellington, New Zealand, at the end of 2019.
Melbourne Rebels sign deals with ICS, Thai Airways
The Melbourne Rebels have extended a kit sponsorship deal with commercial cleaning company ICS Service Solutions, while the Super Rugby club has been forced to defend a controversial new partnership with…
Scottish Rugby beefs up sponsor roster with new partner
Scottish Rugby has agreed a partnership with Quality Meat Scotland to promote the Scotch Beef brand.
The one-year agreement sees Scotch Beef become the Official Healthy Eating Partner of Scottish Rugby
Scottish Rugby signs up Purplebricks as shirt sponsor
Scottish Rugby has signed a shirt sponsorship deal with estate agency Purplebricks.
The deal names Purplebricks as the back-of-shirt sponsor of the Scottish national team throughout the Six Nations
Sponsor steps up backing of Worcester Warriors
Adam Hewitt Ltd, a company which specialises in the purchase and sale of agricultural machinery, has enhanced its partnership with Worcester Warriors by agreeing to become a kit sponsor of the English…
Brexit to hit sports sponsorships that span UK and Ireland – law firm claims
The UK’s exit from the European Union may pose legal hurdles for sports sponsorship deals that cover both the UK and Ireland, according to a new report from LawinSport.
Guinness confirmed as Six Nations title sponsor
Irish beer brand Guinness has today (Friday) been confirmed as the new title sponsor of the Six Nations rugby union competition
Super Rugby enters Marvel universe
US movie studio Marvel has entered into a partnership that will see it back South Africa’s Super Rugby franchises during the 2019 edition of the club competition.
SA Rugby partners with Accenture for digital overhaul
SA Rugby has partnered with professional services firm Accenture in a deal that will focus on revamping the digital media strategy of the governing body of South African rugby union
Guinness set to sign Six Nations title deal
Irish stout brand Guinness is close to signing a six-year title sponsorship agreement for the Six Nations rugby tournament from 2019, according to a report in today's The Times newspaper.
Sponsors recommit to French Rugby Federation
The French Rugby Federation (FFR) has extended deals with three long-serving Official Partners, as well as ball supplier Gilbert, through to the 2023-24 season
EY supports Japan’s Rugby World Cup
Professional services firm EY has signed up as an official supplier of the 2019 Rugby World Cup in Japan
HBF takes naming rights to Perth stadium
Western Australian health insurer HBF has taken on naming rights to the Perth venue currently known as nib Stadium