Rugby Union

New Zealand-based ASB Bank has elected to donate rights attached to its New Zealand Rugby sponsorship to help 100 small-to-medium-sized businesses

Telecommunications Vodafone has renewed its main sponsorship deal with the Irish Rugby Football Union (IRFU), the governing body of rugby union in Ireland

Building construction and civil engineering company Taisei Corporation has become the latest Japanese sponsor of the 2019 Rugby World Cup ahead of the start of the national team tournament in the country

The multi-purpose venue formerly known as Westpac Stadium in Wellington, New Zealand will be called the Sky Stadium from the start of next year

Broadband company Openreach has signed a four-year sponsorship deal with PRO14 club Ulster Rugby, starting this season

Telco Vodafone has extended its support of Wasps by sponsoring the Premiership rugby club’s women’s team.

English Premiership rugby union club Leicester Tigers has extended its partnership with power tool manufacturer STIHL

Qatar Airways has agreed a deal to sponsor the Eden Park stadium in Auckland, New Zealand. Qatar Airways will serve as the stadium’s official airline partner.

Scottish Rugby has extended a sponsorship agreement with the Edinburgh-based distiller John Crabbie & Co

Launched ahead of Ireland’s 2019 Guinness Six Nations defence and running through to the autumn Rugby World Cup in Japan, the multi-phase ‘Everyone In’ campaign was the latest iteration of Vodafone’s Ireland’s long running ‘Team of Us’ Irish rugby activation.

In 2019, FNB sought to life the spirits of nation with a campaign that linked fans, legends, coaches, friends and family to the players at the Rugby World Cup in Japan through fixed ad assets and real-time messaging.

Through the 2018-19 rugby season, the Welsh Rugby Union’s principal partner ran a program to drive brand awareness and boost consideration of the D-Max vehicle.

In the lead-up to the 2019 Rugby World Cup, the IRFU’s principal partner activated via a unique rugby ball that linked the fans at home to the players in Japan.

Rugby Australia has signed a new partnership with Australian ridesharing brand Ola. Under the deal, Ola will become the Australian national team’s Official Rideshare Partner.

French Top 14 rugby union club SU Agen has confirmed a partnership with Accès Industrie, a provider of construction and heavy-lifting equipment. The length of the agreement was not disclosed.

England Rugby has signed a five-year sponsorship deal with healthcare company Simplyhealth

Japanese HR brand HITO Communications has signed a new partnership as an Official Sponsor of the 2019 Rugby World Cup

Telecommunications provider SFR has been unveiled as an official partner of French Top 14 rugby union club Union Bordeaux Bègles. The agreement will cover three seasons, from 2019-20 to 2021-22.

French Top 14 rugby union club Toulouse has expanded its partnership with engineering and technology consulting group AKKA

Dubai-based airline Emirates has renewed its title sponsorship agreement with South African Super Rugby franchise the Lions

Korean electronics brand Samsung has entered into a partnership with the South African Rugby Union (SARU) and will benefit from brand exposure on the national team’s shorts as part of the agreement.

Scottish Rugby, the governing body of rugby union in the country, has agreed an early extension to its partnership with Italian sportswear company Macron

The Cardiff Blues Pro14 rugby union team has signed a sponsorship deal with business solutions provider Indigo Group

Sportswear company BLK has agreed a deal to become the kit provider of English Premiership rugby union club London Irish

English Premiership rugby union club Leicester Tigers has agreed a one-season extension to its deal with kit supplier, UK sportswear company Kukri

French Top 14 rugby union club Stade Français Paris has agreed a new kit partnership with Italian sportswear brand Kappa.

English Premiership rugby union club Gloucester has renewed partnerships with local business Lanes Health and logistics firm CM Downton

The Irish Rugby Football Union has ended its search for a title sponsor for the domestic All-Ireland League after electricity and gas supply company Energia agreed a five-season deal to back both the men’s a…

Indigo Group, a company specialising in contracting, outsourced payroll and the umbrella industry, has agreed a deal to become the new title sponsor of domestic rugby union club competition the Premiership

Scotch whisky brand Johnnie Walker has signed a new Official Partner deal with Scottish Rugby

British menswear retailer Hackett London has agreed a three-year partnership with the British & Irish Lions rugby union team

Premiership Rugby, England’s top-flight rugby union league, has struck an Official Betting Partner deal with online casino and betting brand BetUK.com. BetUK.c

UK telco brand Vodafone has signed as the main partner for English Premiership Rugby club Wasps Rugby, and Netball Superleague team Wasps Netball

Online accounts company Big Red Cloud has signed on as a new partner for club rugby union competition the Pro14

Sports apparel brand Under Armour is to terminate its kit deal with the Welsh Rugby Union at the end of 2020, with four years left on the contract, according to UK press reports

US gym chain Orangetheory Fitness has acquired naming rights to Christchurch Stadium, the home of New Zealand Super Rugby franchise Crusaders

The World Rugby Women’s Sevens Series is being expanded to support more sponsors and run in parallel with the men’s edition, according to a new report from The Telegraph. T