Rugby League
RLWC2021 follows up National Lottery sponsorship with Titleist licensing deal
The Rugby League World Cup 2021 (RLWC2021) has bolstered its sponsorship and licensing portfolio through deals with the National Lottery and golf ball brand Titleist
St. George Footy Grants – St. George Bank & the St. George Illawarra Dragons/Queensland Reds/ Greater Western Sydney Giants
For the second year of its community sport investment campaign, in 2020, Australian bank St. George’s went bigger to help grassroots clubs suffering amid Covid-19.
RLWC2021 secures New Era deal
The Rugby League World Cup 2021 has signed up global headwear brand New Era to its sponsorship portfolio
NRL added to Therabody’s sports sponsorship portfolio
Australia’s top-tier domestic rugby league club competition the National Rugby League has become the latest sports body to sign up technology wellness company Therabody as a sponsor.
National Lottery to back women’s rugby league through RFL deal
The UK’s National Lottery has agreed a sponsorship deal with the Rugby Football League, through which it will specifically support the development of women’s rugby league.
Jersey Takeover – Steggles & Sydney Roosters
In 2018 and 2019, Sydney Roosters shirt sponsor Steggles ran two versions of an activation that saw men’s team players replace the poultry brand’s logo with the names of women.
Rhinos extend with Leeds Building Society to set record Super League duration
English rugby league team Leeds Rhinos has extended its main club sponsorship deal with Leeds Building Society for another three years
Oxen replaces Hummel as RFL kit supplier
The Rugby Football League (RFL) has signed a new five-year kit supplier deal with UK-based sportswear company Oxen
Puma doubles up State of Origin presence with NSW Blues deal
Sportswear brand Puma will kit out both Australian rugby league’s State of Origin representative sides in 2021, adding the NSW Blues to its recently-signed agreement with the Queensland Maroons.
Isagenix promotes fitness with Newcastle Knights sponsorship
Australian rugby league team the Newcastle Knights has agreed a back-of-jersey sponsorship with US health products company Isagenix International
RLWC2021 appoints The Value Xchange to bolster sponsorship sales
The organisers of the Rugby League World Cup 2021 (RLWC2021) in England have signed up sports media and entertainment marketing consultancy The Value Xchange to boost its sponsorship sales efforts
NRL adds EISS Super as match ball and regional series sponsor
Australia’s National Rugby League (NRL) has signed up industry super fund EISS Super as its match ball sponsor.
Puma replaces ISC as Queensland Maroons kit supplier in record deal
Sportswear brand Puma has signed a six-year kit supplier deal with the State of Origin rugby league team Queensland Maroons from 2021 to 2026
RLWC2021 deal marks Assura’s first move into sport sponsorship
The organisers of the Rugby League World Cup 2021 have added healthcare property company Assura as a sponsor
St Helens becomes latest club to sign with Iqoniq to boost fan engagement
English rugby league club St Helens has become the latest sports team to sign with fan engagement platform Iqoniq
Gallagher acquires naming rights to Australian Kangaroos rugby league team
Insurance broker Gallagher has signed a multi-year agreement as the new naming rights partner of the National Rugby League's Australian Kangaroos
Castore adds Melbourne Storm to Australian push in WH Sports-brokered deal
Australian National Rugby League (NRL) side Melbourne Storm has become the latest sports team to sign up emerging sportswear brand Castore as its kit supplier
Sky Sport takes sleeve branding position at Vodafone Warriors
New Zealand-based pay television broadcaster Sky Sport has strengthened its association with the National Rugby League’s Auckland-based Vodafone Warriors by taking a branding position on the club’s shi…