Rugby League
Stadium Canberra secures first naming rights partner
The Australian Capital Territory government has secured the first naming sponsor for Stadium Canberra, with GIO Insurance agreeing an initial four-year deal for the rights.
EZE primed for Rugby League World Cup kick-off
Rugby League World Cup 2013 has agreed a sponsorship deal with leisure, entertainment and lifestyle providers EZE Group ahead of the tournament’s kick-off this weekend.
NZRL signs new sponsor for World Cup defence
The Health Promotion Agency has agreed a deal with New Zealand Rugby League for its Smokefree NZ brand to serve as the official sleeve sponsor of the national team for its 2013 World Cup campaign.
Tigers link up with Crossley Tyres
English Super League rugby league team Castleford Tigers have signed a sponsorship agreement with tyre retailer Crossley Tyres.
Pirtek switches NRL allegiance from Eels to Broncos
Fluid transfer solutions firm Pirtek has sealed a three-year shirt sponsorship deal with Australian National Rugby League team Brisbane Broncos.
Giants seal Bond It sponsorship
English Super League rugby league team Huddersfield Giants has confirmed building chemicals manufacturer Bond It as its main club partner for the 2014 season.
Pirtek acquires naming rights to Parramatta Stadium
Pirtek has agreed a five-year deal for the naming rights to the Parramatta Stadium in Australia – home of National Rugby League side Parramatta Eels and A-League football club Western Sydney Wanderers.
Rugby League World Cup toasts Laurent-Perrier partnership
Rugby League World Cup 2013 organisers have announced a sponsorship deal with champagne house Laurent-Perrier.
Moss Bros dresses England for World Cup campaign
London-based tailor Moss Bros has reached a deal with England Rugby League to be the national team’s official formal suit supplier for Rugby League World Cup 2013.
SkyCity renews Warriors deal
Entertainment and casino company SkyCity has extended its term as a major sponsor of the New Zealand Warriors National Rugby League team by two seasons.
Wests Tigers builds on Meriton partnership
Sydney-based National Rugby League team Wests Tigers has re-signed serviced apartments company Meriton as a major sponsor for the 2014 season.
Eels boosted by dual deal
Australian National Rugby League (NRL) team Parramatta Eels has agreed major sponsorship deals with property developer Dyldam and online bookmaker Unibet.
Rugby League World Cup launches Specsavers partnership
UK optician Specsavers has agreed a deal to become the official optician and hearing care provider of the 2013 Rugby League World Cup, which kicks off in England and Wales next month.
Gillette enters second decade with RFL
Men’s shaving and toiletries brand Gillette has announced a two-year extension of its decade-long partnership with the English Rugby Football League.
GetTheLabel.com converts RLWC partnership
Rugby League World Cup 2013 has agreed a sponsorship deal with online fashion retailer GetTheLabel.com.
Centurion Rugby to kit-out World Cup referees
Apparel manufacturer Centurion Rugby has reached a deal with Rugby League World Cup 2013 to provide kit for match officials at the tournament.
Eels unveil shorts sponsor
Australian NRL rugby league team Parramatta Eels has sealed a kit sponsorship deal with IT security specialists Content Security.
Broncos and NRMA extend partnership
Australian company NRMA Insurance has renewed its naming rights and principle sponsorship agreement with NRL rugby league club the Brisbane Broncos for the next three years.