Rugby League
Emerald Group snaps up naming rights to Headingley
Professional services company Emerald Group has acquired the naming rights to Headlingley Stadium, the home of English Super League rugby league team Leeds Rhinos and county cricket club Yorkshire.
KFC backs Rugby League World Cup
Fast food restaurant chain KFC has been named as an official partner of this year’s Rugby League World Cup.
Beer partner signs up for Rugby League World Cup
Food and beverages company Lion has agreed a sponsorship deal with organisers of this year’s Rugby League World Cup, through which its XXXX Gold brand will serve as the official beer of the national team tournament.
Women’s Rugby League World Cup signs main sponsor
Australian home goods retailer Harvey Norman has been named as the official major partner for this year’s Women’s Rugby League World Cup.
CrownBet to sponsor Rugby League World Cup
Australian online bookmaker CrownBet has signed on as the latest sponsor of this year’s Rugby League World Cup.
Isuzu sponsors Rugby League World Cup
Japanese automotive company Isuzu has reached an agreement to be a major partner of this year’s Rugby League World Cup, which will take place in Australia, New Zealand and Papua New Guinea.
Super League signs train partner
Railway company Northern has been named as the official train partner of England’s Super League club competition.
Wolf Blass partners with Rugby League World Cup
Australian winery Wolf Blass has signed on as the latest sponsor of this year’s Rugby League World Cup.
Ladbrokes enhances NRL presence with Knights deal
Bookmaker Ladbrokes has entered into a partnership with Australian NRL rugby league club, the Newcastle Knights.
NRL’s Roosters renew with major partner
Australian NRL rugby league club Sydney Roosters has extended its partnership with poultry food products manufacturer Steggles.
Independent Liquor gets behind Rugby League World Cup in New Zealand
New Zealand-based alcoholic beverages group Independent Liquor has agreed a deal to sponsor the 2017 Rugby League World Cup, which its home country will co-host alongside Australia and Papua New Guinea.
Ladbrokes extends with NRL’s Titans
Australian NRL rugby league team the Gold Coast Titans has extended its partnership with bookmaker Ladbrokes.
NRL champions sign new naming-rights sponsor
Australian NRL rugby league team the Cronulla Sharks has announced solar energy company Opal Solar as its new naming-rights partner.
Steeden signs on as ball partner of RLWC
Australian sporting goods manufacturer Steeden has been unveiled as the official match ball of the 2017 Rugby League World Cup.
Rugby League World Cup partners with PNG-based brewery
Papua New Guinea-based beer producer SP Brewery has agreed a deal to sponsor the 2017 Rugby League World Cup, which its home country will host alongside Australia and New Zealand.
NRL’s Eels construct new shirt sponsorship
Australian NRL rugby league team the Parramatta Eels has agreed a shirt sponsorship deal with property development and construction company Aland Developments.
Rugby League World Cup books AccorHotels deal
The AccorHotels chain has signed a partnership with the organisers of the 2017 Rugby League World Cup.
PNG-based Oil Search to sponsor Rugby League World Cup
Oil and gas exploration and development company Oil Search has agreed a deal to sponsor this year’s Rugby League World Cup, which will be co-hosted by Australia, New Zealand and Papua New Guinea.