Rowing
Aberdeen Asset Management: US market awareness boosted by Scottish Open exposure
Extended live coverage of the Aberdeen Asset Management Scottish Open on American free-to-air broadcaster NBC was a major step in the brand’s drive to increase awareness in the US, Jill Maxwell, sponsorship and events manager for Aberdeen Asset Management, told Sports Sponsorship Insider.
British Rowing seeking £1m-per-year sponsor boost in general deals
British Rowing, the UK rowing federation, is seeking to raise over £1m ($1.61m/€1.17m) per year by selling a top-tier Prinicipal Partner and up to four second-tier sponsors for the 2014 to 2016 period.
BMW drives World Rowing partnership
BMW has agreed a new two-year partnership with the World Rowing Federation (FISA) as part of a joint environmental strategy between the two parties.
SIWIDATA and ICF time new deal to perfection
SIWIDATA has signed an agreement with the International Canoe Federation (ICF) to provide timing and scoring services for various events throughout the 2013 season.
Samsung takes sole sponsorship of rowing’s Coronation Regatta
Samsung has announced it is to be the sole sponsor of UK rowing event the Coronation 60th Anniversary Regatta.