Multiple Sports
American Express partners with Utah Jazz, trio of arenas
The National Basketball League’s Utah Jazz and the team’s arena, Vivint Arena, announced a new sponsorship agreement with American Express to make it the official payments partner of the Jazz and Vivint Are…
MSG Sports strikes Hub marketing partnership
Global insurance brokerage Hub International has been named a marketing partner of the National Basketball Association's New York Knicks and National Hockey League's New York Rangers as part of a wide-ranging…
Sportfive aligns with Polygon in push into Web3 space
Sportfive has signed a ‘multi-year’ agreement to become the global agency of record for Polygon, the blockchain infrastructure provider, as the sports marketing agency targets Web3 as a key pillar of …
Indian government cracks down on betting news websites
India’s government has warned broadcasters against advertising gambling products following the rise of what it describes as “online offshore betting platforms” using news websites as a “surrogate product…
Turnstile adds New York office to UK and Australia presence
Sponsorship valuation agency Turnstile has launched a New York office to complement existing offices in the UK and Australia
TGI Sport’s trio of acquisitions likely to preface aggressive rights push
Three deals have expanded firm’s regional footprint and improved tech and sales capabilities
Sports sponsorship gives Crypto.com the ‘widest global audience’, says CMO
Crypto.com's billion-dollar-plus sports sponsorship agreements have allowed the cryptocurrency platform to reach the "widest global audience", the company's chief marketing officer has said.
Agency Q&A | Will the cost-of-living crisis cause the sponsorship market to go soft?
The sports sponsorship sector is facing a squeeze from multiple angles with doubts emerging about the long-term viability of the crypto sector, betting marketing spend threatened by government legislation and a cost-of-living crisis thrown into the mix. We asked five agencies about the future direction of the sector.
TGI Sport concludes trio of deals with Sportseen acquisition
TGI Sport, the Bruin Capital and Quadrant Private Equity-backed media and marketing agency, has concluded a trio of acquisitions in the virtual, digital and LED advertising marketplace by agreeing a deal…
TGI Sport agrees further virtual advertising deal with Brand Brigade acquisition
TGI Sport, the Bruin Capital-backed media and marketing agency, has announced its second acquisition in the space of a week, agreeing a deal to buy US-based virtual advertising and virtual product placement…
Long-serving IMG executive Henchman promoted to president, global partnerships
Sports and entertainment group Endeavor has announced the promotion of Robbie Henchman to the role of president of global partnerships at IMG Events, IMG Media and On Location
EXCLUSIVE: Bruin-owned TGI Sport buys specialist virtual advertising agency ISG
TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, has agreed a deal to acquire specialist virtual advertising solutions agency the Interregional Sports…
Turnstile agrees ‘strategic alliance’ with SponsorPulse
Sponsorship insights agency Turnstile and measurement company SponsorPulse have signed a strategic global alliance to grow their respective sponsorship service businesses
Football on hold, other sports to resume as sports community pays tribute to the Queen
Premier League and English Football League (EFL) matches are among a series of sports events in the United Kingdom that have been postponed as the sports community pays tribute to Her Majesty The Queen
Sponsorship deals at risk as Cazoo shuts down European business
Online car retailer Cazoo has decided to shut down its European business to focus on the UK, raising serious questions about the brand’s sports sponsorship deals on the continent.
Competitors clash as virtual advertising looks set for leap from experiment to ubiquity
Aim Sport and Supponor in bitter legal dispute with millions at stake
Switch to software-based service should remove gremlins plaguing digital replacement technology
Adidas CEO Rorsted to step down by mutual consent in 2023
Adidas has announced that its chief executive Kasper Rorsted will stand down in 2023, three years ahead of the end of his contract
UFC and return of live events boost Endeavor’s Q2 results
Sports and entertainment group Endeavor has once again raised its full-year revenue guidance after posting $1.31bn (€1.26bn) in second-quarter revenue and $42.2m in net income.