Multiple Sports
UniqFEED recruits experienced industry executive Huston as CCO
Virtual advertising technology company UniqFEED has recruited Tom Huston, the experienced sports industry consultant, as chief commercial officer
IMG hires Wasserman’s Collins to lead Middle East business
IMG has hired David Collins from rival agency Wasserman to serve as its senior vice-president and managing director for the Mena region
Lars Lamadé, SAP: ‘We sponsored the All Blacks because they’re big in Asia’
Lars Lamadé, head of global sponsorships, SAP, describes how the company use its esports sponsorships to recruit new staff and explains how the firm’s sponsorship of the New Zealand All Blacks plugged a gap in its portfolio
CAA Sports targets expansion in Apac with slate of new hires
The Asia-Pacific branch of sports marketing agency CAA Sports, in Singapore, has added several experienced staff as it aims to expand its business in the region
CSM Sport & Entertainment adds Cooper to rights team
The CSM Sport & Entertainment agency has named Phil Cooper as its director of rights
MSE halts FTX promotion, MLB also moving away from deal
Monumental Sports & Entertainment, parent organization of several North American pro teams, is stopping promotion of its FTX partnership after the cryptocurrency exchange filed for bankruptcy
Maglietta named commercial director, football at Socios
Daniel Maglietta has been appointed to the position of commercial director, football at blockchain platform Socios.com.
Maglietta has switched from his role as head of football partner acquisition
FTX files for bankruptcy, leaving sports sponsorships on brink
Beleaguered cryptocurrency exchange FTX has filed for Chapter 11 bankruptcy in the United States, putting all the company's multiple global sports sponsorship deals in danger of collapse
Miami-Dade exploring FTX legal remedies, Mercedes F1 team suspends deal
Miami-Dade County is exploring "all legal remedies" if cryptocurrency exchange FTX cannot meet its financial obligations in a 19-year stadium naming rights agreement at the publicly owned facility that…
Binance pulls out of FTX bailout leaving sponsorship deals in jeopardy
The future of cryptocurrency exchange FTX and its raft of high-profile sports sponsorship and athlete endorsement deals has become increasingly uncertain after rival operator Binance backed out of a rescue…
Right Formula acquires PR agency Patterrn
Sports marketing agency Right Formula has made sports PR and content agency Patterrn its latest business acquisition
Entain to cut back sports sponsorship in Australia amid new gambling advert rules
Betting group Entain has signalled that it will reduce its sports sponsorship spending in Australia following the introduction of stricter advertising regulations for gambling companies in the country
Sage targeting ‘dynamic investors’ with sports sponsorship push
Sage has significantly expanded its presence in sport via deals with the ECB Hundred, Major League Baseball and Six Nations Rugby this year. Matthew Williams speaks to Craig Inglis, executive vice-president, global brand and integrated marketing, and global sponsorship director Sally Moore about the company's strategy.
Kindred Group taps Sportradar to bolster customer acquisition
Sportradar, the sports data and digital content company, has agreed a deal with online gambling operator Kindred Group and will provide paid social media advertising to boost customer acquisition through…
Providence invests in Wasserman as RedBird, Madrone exit
California-based sports marketing, music and talent agency Wasserman has received a strategic investment from private equity firm Providence Equity Partners
Prasad succeeds Kim as Relo Metrics CEO
Relo Metrics, the AI-powered sponsorship analytics platform, is undergoing a change of leadership as Jay Prasad, former chief strategy officer at LiveRamp TV, the cross-screen advertising measurement firm,…
OVG, CFG Bank strike naming rights deal for Baltimore arena
Sponsorship marks first sports facility pact for Maryland-based company
UniqFEED secures ‘multi-million’ investment from Patinex
Virtual advertising technology company UniqFEED has announced the closing of a Series C funding round led by a single backer, private investment company Patinex