Multiple Sports
Fanatics Collectibles names Turner its first CMO
Fanatics Collectibles, the trading cards and collectibles division of sports merchandise and digital platform Fanatics, has announced Ken Turner as its first chief marketing officer
Endeavor full-year revenue rise driven by UFC commercial results, live events uplift
Sports and entertainment group Endeavor, owner of the IMG and WME agencies, has posted increased revenue of $5.27bn (€4.9
Sportfive to continue serving EDF’s domestic sponsorship activity
French energy company EDF has retained the Sportfive agency to support the firm in its sports sponsorship strategy
Ally and Disney to shine spotlight on women’s sport through ACC-focused deal
US financial services company Ally has agreed a multi-year marketing deal with the Walt Disney Company focusing on the Atlantic Coast Conference (ACC) college sports organisation that is designed to advance…
Aim Sport corrects its ‘inaccurate statements’ about Supponor patent dispute
Swiss virtual advertising firm Aim Sport has had to publish a press release correcting a number of ‘inaccurate statements’ it made after rival company Supponor was found to have infringed its patent by …
Could clubs and agencies have to pay damages following Supponor UK patent ruling?
Last week the UK High Court of Justice found that virtual advertising firm Supponor infringed the patent of its rival Aim Sport. Ben Cronin examines the repercussions of the decision and asks if the company’s clients can also be held liable for damages
UK High Court rules Supponor infringed AIM Sport’s virtual advertising patents
The UK High Court of Justice has found that London-based virtual advertising provider Supponor has infringed the patent of Swiss provider AIM Sport, with the company claiming the ruling could also leave…
O’Donohoe promoted to president of CAA Sports International
CAA Sports, the sports division of Creative Artists Agency (CAA), has promoted Matthew O’Donohoe to the newly created position of president of CAA Sports International.
‘Sport has transformed society’s attitudes towards women’ | Pete Giorgio, Deloitte
SportBusiness Sponsorship speaks to Pete Giorgio, global and US sports practice leader, Deloitte, to understand the firm’s growing sponsorship presence and its deal with the WNBA in particular
Coca-Cola ranks first for sponsorship awareness in Spanish sport with ‘glocal’ strategy
Coca-Cola has again topped the rankings for sports sponsorship awareness in Spain from a survey of Spanish consumers, despite the absence from its portfolio of one dominant sponsorship property in the country.
Ex-Red Bull execs launch Audience Labs media valuation agency
Kelly Burgett and Alex Drymonakos, who previously worked in the analytics and marketing departments at energy drinks giant Red Bull, have announced the launch of Audience Labs, a new “insights-driven” spo…
Lingling Liu joins Web3 firm NMKR as head of sports partnerships
Web3 and blockchain company NMKR has appointed Lingling Liu as head of sports partnerships
COB’s Medley sponsorship to focus on mental health
The Brazilian Olympic Committee (COB) has agreed a two-year sponsorship deal with pharmaceutical company Medley
Irish sponsorship industry value ‘rose to €196m’ in 2022
The Irish sponsorship industry grew by nine per cent to reach an overall value of €196m in 2022, according to the annual report from sponsorship and research agency Onside.
Infront director of global partnerships O’Connor switches to 18K Sports
Dave O’Connor has left his role as director of global partnerships at Infront, a role in which he led a team overseeing the delivery and activation of Wanda Group’s various sports sponsorships.
NBA global sponsorship director Tsang moves to Etihad
Former National Basketball Association (NBA) global partnerships director Crystal Tsang has moved to UAE airline Etihad as global head of sponsorships
TD Garden naming rights extended through 2045
North American banking company TD Bank has retained the naming rights to TD Garden, the home of the National Basketball Association's Boston Celtics and National Hockey League's Boston Bruins, until 2045…
Castore increases debt facility with further deals on the horizon
British sportswear brand Castore has taken up the option of increasing the size of its debt facility by £25m (€28.4m/$30.4m