Multiple Sports

Multiple Sports
Finance & Law

Bet365, the online sports betting firm, has been ordered to pay millions of Danish Krone in compensation to some of the country's leading athletes for using their names and images on social media without…
Multiple Sports

Frank Nakano, managing director, sport and entertainment, JP Morgan Chase, explains how the brand seeks to ‘alleviate customer pain points’ through its sports sponsorship agreements. Ben Cronin reports.
Multiple Sports
Industry Moves

Sports marketing agency Right Formula has continued its expansion in the Americas, this time moving into the Caribbean region
Multiple Sports
Licensing & Merchandising

Athletes Unlimited, the player-focused professional women's sports league for basketball, softball, lacrosse and volleyball, is releasing its first trading card set through a partnership with Topps and…
Multiple Sports
Finance & Law

The UK’s Pitch Marketing Group has claimed it will become the first sports marketing agency to be employee owned.
Multiple Sports
Sponsorship & Marketing

The UK government’s long-awaited white paper to ensure ‘gambling laws are fit for the digital age’ has imposed no definitive new limits on gambling company sponsorships in UK sport. T
Multiple Sports

What’s important: Brand building and creating strong ties with passionate communities. Target sports: Football, MMA, jiu-jitsu, stock car racing.
Football
Finance & Law

Online gambling sponsorships of Dutch sports organisations are set to be phased out following the government’s planned ban on 'untargeted advertising' from the start of July this year.
Multiple Sports
Governance

Top American sports leagues and broadcasters NBCUniversal and Fox have formed an alliance to promote responsible approaches toward sports betting advertising
Multiple Sports
Data

The Dentsu Sports International agency has announced the launch of Dentsu Sports Analytics, a new division that will be led by Glenn Lovett as global managing director
Multiple Sports
Sponsorship & Marketing

Digital signage technology firm Supponor and media services company Telstra Broadcast Services (TBS) are to make their virtual advertising solution accessible to rights-holders in international markets…
Multiple Sports
Sponsorship & Marketing

The Interregional Sports Group (ISG) generated a gross profit of £18.
Multiple Sports
Industry Moves

Global sports marketing agency Right Formula has opened its first office in the US in New York City and hired Ashlee Huffman to lead it
Multiple Sports
Sponsorship & Marketing

Research from the European Sponsorship Association and Nielsen Sports has found that the total value of Europe’s sponsorship market increased by 4.3 per cent over the past year from €27.85bn ($29.92b
Multiple Sports
Finance & Law

US sports and entertainment consulting firm Elevate Sports Ventures has formed a full-service creative division following the acquisition of brand strategy and experiential design studio Slate Shepherd
Multiple Sports
Finance & Law

German sportswear company Adidas has warned that its operating loss for 2023 could total €700m ($738m) after it recently severed ties with rapper and fashion designer Kanye West.
Multiple Sports

Investments from online betting brands in the sponsorship of Brazilian football clubs and competitions over the last 12 to 18 months have led to massive inflation in the value of sponsorship rights, even though sports betting is still not properly regulated in the country.
Multiple Sports
Sponsorship & Marketing

Athletes Unlimited, the startup network of women's professional sports leagues, has extended its partnership with Nike in a multi-year deal that will keep the American manufacturer as the uniform, athletic…