Multiple Sports
Fuse hires ex-Barcelona exec Ferre to launch Spanish division
Fuse, the sponsorship activation and strategy agency owned by Omnicom Media Group, is to launch a Spanish operation after hiring Juli Ferre, a former commercial executive at AS Monaco and FC Barcelona
AEG replaces Mercedes-Benz with Uber as Berlin Arena naming sponsor
Global venue management firm AEG has announced Uber as the new naming-rights sponsor for its arena in Berlin, replacing German carmaker Mercedes-Benz.
Gambrell stands down as Supponor CEO, succeeded by Green
Experienced broadcast rights executive Simon Green has been promoted to chief executive of Supponor as successor to James B. Gambrell at the virtual replacement technology firm
Rise of AI picked out as key trend by industry body ESA
Artificial intelligence has emerged as one of the key compelling trends influencing the continued growth of the sponsorship industry, according to members of the European Sponsorship Association (ESA).
Coles reunites with Discovery alumni Strømme, Skoland at NPG agency
Former BBC and Discovery executive Dominic Coles has entered into a partnership with NPG Sport & Communication, the Norwegian brand activation agency
EXCLUSIVE: IOC recruits CAA Eleven’s Homaidan to lead sponsorship sales
CAA Eleven’s Emmanuel Homaidan is taking up a leading sponsorship sales role at the International Olympic Committee, SportBusiness understands.
Two Circles set for Charterhouse private equity takeover
UK-based private equity firm Charterhouse Capital Partners has finalised an agreement to acquire a majority stake in data-driven sports marketing and sponsorship sales agency Two Circles.
JD Sports sells kit supplier Kukri Sports in management buyout
Kukri Sports, the UK-based sportswear manufacturer that counts Commonwealth Games England, Ulster Rugby and Yorkshire CCC among its clients, has undergone a management buyout
Brazil ends long wait to regulate sports betting market
A federal sports betting marketplace will be launched in Brazil, after the country passed regulations to finally bring clarity to the activity.
Genius Sports launches fan ID solution for advertising
Genius Sports, the sports data and betting services company, today (Wednesday) launched what it describes as an industry first, a product that can identify solutions for fan advertising across multiple…
Orsen agency looks to space with Metavisionaries contract win
The Orsen sports marketing agency has secured the contract to identify sports and entertainment sponsorship opportunities for Metavisionaries, the space research organisation staffed by former Nasa scientists.
Seymour-Hyde leaves Octagon UK after 16 years
Joel Seymour-Hyde has left his role as managing director of Octagon UK after more than 16 years with the agency
Castore plots next stage of growth as value nears £1bn
Castore, the UK sportswear manufacturer, is closing in on a £1bn (€1.16bn/$1.26bn) valuation, after securing £150m in a round of investment led by US bank Raine Group.
Martin and Wynne-Morgan resign from M&C Saatchi, sparking agency restructure
M&C Saatchi Sport and Entertainment (S&E) top executives Steve Martin and Jamie Wynne-Morgan have left the agency after nearly two decades following a major restructure of its UK operations.
MLB, Mercedes-AMG Petronas F1 team subject of FTX lawsuits
Investors in FTX have filed lawsuits against Major League Baseball and the Mercedes-AMG Petronas Formula 1 team for allegedly helping to push the sale of unregulated securities via the cryptocurrency exchange
EXCLUSIVE: Allianz the front runner to end London Stadium naming deal search
German insurance and financial services giant Allianz is in pole position to end the long-running search for a naming sponsor for the London Stadium, the main venue for the London 2012 Olympics and the current home of Premier League side West Ham United.
Silver Lake looks to take Endeavor private amid strategic review of assets
Endeavor, the company that owns the IMG agency, World Wrestling Entertainment and Ultimate Fighting Championship, has announced that it is exploring “strategic alternatives” for its publicly listed sto…
H.I.G. Capital ready to cash in on Sportfive with sale explored
H.I.G. Capital, the international private equity and asset management firm, is looking to put the Sportfive agency up for sale, according to reports.
Miami-based H.I.G