Multiple Sports
Nike’s Reeves joins Relo Metrics board
Relo Metrics, the AI-powered sponsorship analytics platform, has appointed Marc Reeves, the Nike executive who previously worked at the NFL and IMG agency, to its board
Eurovision Sport: Report underlines value of free-to-air reach for sponsors
A new report has found that only one in three sports fans in Western Europe have access to premium sport channels, with the value of sponsorship exposure on free-to-air channels once again underlined
CSM appoints Beauchamp to head up expansion into Saudi Arabia
Sports marketing agency CSM Sport & Entertainment has appointed Charlie Beauchamp as its inaugural country manager for Saudi Arabia ahead of the opening of its first office in the Kingdom later this year
Anta Sports net profits double to $593m over first half of 2021
Chinese sportswear company Anta Sports Products saw its net profits double over the first half of 2021 to $592.5m (€503.9m) as the group rebounded from a Covid-19 slump.
Michelob Ultra commits $100m to support women’s sports
To mark Women's Equality Day, Michelob Ultra has announced it will commit $100m (€85m) over the next five years to help increase visibility for women's sports and female athletes.
Heineken enhances women’s sports presence with Uefa, W Series sponsorships
Premium beer brand Heineken has struck new sponsorship deals across three women’s sports properties – Uefa’s Women’s Champions League and Women’s Euros, and W Series, the single-seater motor racing ch…
Dick’s Sporting Goods extends run of record financials
American sporting goods retailer raises full-year sales forecast for second time
Topps reviews its options after losing MLB rights
Iconic trading card company said it was blindsided by actions of MLB, MLBPA
MLB, MLBPA shifting exclusive trading card rights to Fanatics
Creation of new joint venture to end long-running MLB tie with Topps
Lotto trademarks acquired by WHP Global
The global trademarks of Italian sportswear company Lotto have been acquired by New York-based consumer brand specialist WHP Global
Topps extends run of robust earnings reports
Trading card company raises full-year sales forecast for second time in 2021
WME Sports hires Texas Rangers’ Januszewski to run property unit
WME Sports, part of the Endeavor Group, has hired Texas Rangers executive Joe Januszewski as senior vice-president and division head of its full-service property solutions division, which delivers stadium…
PWCC pulled from eBay following shill bidding accusation
Prominent seller of sports trading cards calls charge "defamatory"
Endeavor earnings swing back to a loss in second quarter
Company officials still present highly optimistic view, point to efforts in emerging areas such as betting, NFTs, ticketing
Monumental Sports seeking multi-portfolio jersey sponsor
Monumental Sports and Entertainment is looking to maximize the value of its next jersey sponsor with the National Basketball Association's Washington Wizards by offering a multi-portfolio deal to potential…
Fanatics valuation hits $18bn after $325m funding round, Rubin announced as CEO
Global sports merchandising company Fanatics has closed its latest funding round having attracted $325m (€277m) in new investment, bringing the overall valuation of the retail operator to $18bn.
CBF faces wrath of Brazilian NOC as Nike kits worn at Tokyo medal ceremony
The Brazilian Football Confederation (CBF) is facing action from the Brazilian Olympic Committee (COB) in a dispute over kit suppliers
Infront recruits Fifa sponsorship sales head Axer
The Infront agency has appointed Christopher Axer, Fifa’s head of sponsorship sales, to lead the central sales team at its ProSports division.