Multiple Sports
Horizm hires Nielsen and Nike executives Loader and Albuquerque
Digital inventory management company Horizm has added two senior hires to its commercial team, appointing Steve Loader from Nielsen Sports to head up its digital brand partnerships division and former…
Infosys to help improve MSG fan experience with digital command center
Madison Square Garden Sports and MSG Entertainment have secured a further commercial boost by bringing in Indian multinational information technology company Infosys as the official digital innovation …
Crypto.com signs landmark deal to rename the Staples Center
Agreement sets a new highwater mark in US sports naming rights
Endeavor revises revenue, Ebitda guidance after strong Q3
Endeavor, owner of the IMG agency and the Ultimate Fighting Championship, has reported a 61-per-cent increase in third-quarter revenues, including jumps at its two biggest operating segments as the sports…
Socios.com secures Revolution practice facility naming rights
Blockchain provider Socios.com has entered the Major League Soccer and National Football League landscapes for the first time by securing a wide-ranging deal with Kraft Sports & Entertainment
Accor backs Paris 2024 and 2023 Rugby World Cup
French hospitality company Accor Group has been unveiled as a national sponsor of the 2024 summer Olympic and Paralympic Games in Paris, while its ResaEvents subsidiary has agreed a deal with the organising…
ESA survey: Sponsorship industry confidence highest since Covid-19 began
European sponsorship industry confidence has reached its highest level since the Covid-19 pandemic struck in spring 2020, according to the European Sponsorship Association's ‘Sponsorship Sentiment Tracker’.
Valentino and Wiegmann sign first client for new sponsorship consultancy BallGame
Raffaella Valentino, the former head of sponsorship sales at the Team Marketing agency, and Marcel Wiegmann, former senior partnership development manager at Liverpool FC, have teamed up to co-found BallGame…
MSG Sports, JPMorgan Chase renew marketing partnership in multiyear deal
Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear partnership renewal with American multinational investment bank and financial services company JPMorgan Chase.
Sponsorship sales executive Checha swaps Sportfive role for Infront Germany
Sponsorship executive Diego Checha has been appointed as associate director of sales for winter sports and premium rights at Infront Germany after five and a half years with the Sportfive agency
MSG Sports extends Lexus marketing partnership
Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear marketing partnership renewal with luxury automaker Lexus, which remains designated a signature partner of both…
Right Formula’s Fenwick details strategy behind new advisory board
Sports and entertainment marketing consultancy Right Formula has formed a new advisory board to help guide the company’s growth and development.
Monumental Sports, Ticketmaster extend long-running partnership
Monumental Sports and Entertainment has extended its long-running official ticketing partnership with Ticketmaster, it has been announced
Sutherden and Yaffe join Antourage’s advisory board
Fan development platform Antourage has appointed well-known sports marketers Andy Sutherden and Ken Yaffe to its advisory board
Bernini and Marston join Antourage to develop UK market
Fan development platform Antourage has appointed two experienced sports marketers to its sports team in Giancarlo Bernini, partnership director, and Andy Marston, chief of staff
Sportal Media founder Grimm succeeds Blaser as Ringier Sports CEO
Ringier Sports, the sports marketing agency owned by Swiss media group Ringier, has promoted Alexander Grimm to the chief executive position, replacing the incumbent Martin Blaser
Wasserman opens Germany office headed by Burkhard and Birwe
Wasserman has opened a full-service marketing office in Düsseldorf that will be led by marketing executives Kai Burkhard and Sebastian Birwe, who have joined the sports marketing and management agency …
Fuse promotes Charkham to chief strategy officer
The Fuse marketing agency, part of the Omnicom Media Group, has promoted Alex Charkham to the newly-created role of chief strategy officer