Multiple Sports
Acrisure, OVG seal naming rights deal for Palm Springs venue
Deal is believed to be the largest of its type for a US minor league venue
Sport Collective, GV6 launch new Six Sport agency
Sport Collective and GV6, two marketing agencies that have been working in close collaboration for the past year, have joined forces to launch a new agency called Six Sport
NBCUniversal, TikTok strike content and advertising partnership for Beijing 2022
NBCUniversal has partnered with short form media platform TikTok for a content and advertising-based partnership for the 2022 Beijing Winter Olympics and Paralympics
CAA adds Asian Games stadiums to portfolio
CAA China, the Chinese arm of the CAA sports and entertainment agency, has signed a strategic cooperation agreement with the owners of Hangzhou Sports Park
MSG Sports extends, expands Mattress Firm partnership
Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear marketing partnership renewal with American mattress retailer Mattress Firm.
Sponsorship executive Axer swiftly leaves Infront for IMG role
Chris Axer is understood to be leaving a prominent sponsorship sales role at Infront to take up a position with the rival IMG agency, despite having joined the Switzerland-based agency only three and a…
Study: Irish sponsorship market returning to peak levels
The Irish sponsorship industry achieved further growth in 2021 and is this year set to move close to the €200m ($226.6
Summer Stimmy – Bud Light & MLB/NBA/NFL/NHL/NWSL/WNBA
In April 2021, Bud Light collated assets from its US sport and music sponsorship portfolio to fuel a huge $10m ‘stimulus package’ campaign based around giving away 100,000 sports tickets, concert seats and beer.
MSG Sports renews long-standing Anheuser-Busch partnership
Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear partnership renewal with leading American brewing company Anheuser-Busch
Singapore Sports Hub aims to cut carbon emissions through Dow tie-up
US-based chemicals corporation Dow has announced a carbon emissions partnership agreement with Singapore Sports Hub, the multi-venue district housing the city state’s sports facilities.
Ringier Sports sells merchandising and licensing business
Ringier Sports, the marketing agency owned by Swiss media group Ringier, is selling its merchandising and licensing business in order to focus its activities on the commercialisation of rights, consulting…
FTX adds Monumental Sports to expansive sponsorship portfolio
Cryptocurrency exchange FTX has added Monumental Sports & Entertainment to its expansive North American sports sponsorship portfolio, becoming the official cryptocurrency exchange and non-fungible token …
Athletes Unlimited brings in Aspiration as multi-property jersey sponsor
Athletes Unlimited, the startup network of professional sports leagues, has named California-based sustainability-focused personal finance company Aspiration its multi-property jersey sponsor in a wide-ranging …
Long-serving sponsorship sales executive Fee leaves CAA Sports
Monica Fee, a global sponsorship sales executive at CAA Sports, is to leave the company to take up another role in the industry
Outlast agency to sell SPOTV advertising
SPOTV, the new pan-regional, Asia-Pacific sports broadcaster, has appointed Outlast Sports & Entertainment, the Singapore-based sports marketing agency, to sell regional and local advertising, along with…
A Winning Mindset – Allianz & the International Paralympic Committee
In late 2020 and through 2021, Allianz marked the start of a new eight-year IPC sponsorship with a podcast series telling the stories of Paralympian athlete ambassadors.
Legends appoints ex-Inter Milan executive Gandler amid international push
Premium experiences company Legends has appointed former Inter Milan executive Michael Gandler in the newly-created role of chief revenue officer for its global division, Legends International, and former…
Cazoo seeks Europe head of sponsorship as it looks to expand presence
Online car retailer Cazoo appears set to expand the scope of its sponsorship activity as it looks to recruit a new head of sponsorship for Europe