Multiple Sports
SportiveWays agency opens Dubai office, rebrands logo
Barcelona-based sports marketing agency SportiveWays has opened an office in Dubai to boost its growth in the region
Former QSI marketing officer Singh establishes new agency in the UAE
Former Qatar Sports Investments senior marketing officer Sunny Singh has established a new sports marketing agency, Collaborate Sports and Entertainment, in the United Arab Emirates
Footballers and notable athletes banned from gambling ads under new UK regulations
Top-flight footballers and other notable athletes will be prohibited from advertising gambling products in the United Kingdom under new rules outlined by the Committee for Advertising Practice today (Tuesday)
ESA: European sponsorship bounces back in 2021, remains below pre-pandemic levels
The European sponsorship market bounced back in 2021 but is still valued below pre-pandemic levels, according to new research
Beyond the Stadium – SK-II & the IOC
When spectators were barred from the delayed Tokyo 2020 Olympics, P&G owned skincare brand SK-II switched its activation to a campaign helping female-owned Tokyo businesses stay afloat during the pandemic restrictions.
CSM awarded Queen Elizabeth Olympic Park commercial remit
The CSM Sport & Entertainment agency has been appointed by London’s Queen Elizabeth Olympic Park to help shape and lead its commercial proposition.
GIO extends naming rights to Canberra Stadium
Australian insurance provider GIO has extended its naming rights agreement for Canberra Stadium
WME Sports hires US sports marketing trio
The WME Sports agency has announced three new hires to help grow its US-based sports talent and property representation business
Adidas reports 15-per-cent revenue growth; committed marketing spend slows
Sportswear giant Adidas generated revenues of €21.2bn ($23.4bn) last year, its latest financial report shows.
Hartwall terminates Helsinki arena naming rights deal, citing Russian connections
Finnish beverages manufacturer Hartwall has terminated its naming rights agreement with Helsinki’s Hartwall Areena, citing the venue’s connection to Russian individuals on the international sanctions lis…
Youth Athletes United aligns with NWSL star Rodman
Recent USWNT call-up to serve as brand ambassador for organization
Women’s Super League sees surge in online search interest
The FA Women’s Super League saw a 116-per-cent increase in global online search interest in 2021, according to a new report by digital and social media agency Redtorch.
Oak View Group to seek out commercial opportunities for Wembley, Jaguars
The Football Association has appointed Oak View Group to expand and diversify Wembley Stadium’s sponsorship, content and other commercial opportunities, with the US venue development, advisory and investment c…
Kore Software takes ‘monumental step forward’ with Hookit acquisition
New York-based marketing solutions company Kore Software has acquired two companies in the sponsorship and engagement marketing space: the AI-powered analytics platform Hookit and the professional sports…
New platform to launch Singapore athlete NFTs
A new non-fungible token (NFT) platform is to launch a range of collectables based on Singaporean athletes
Fashion house Prada partners with more Chinese athletes
Italian fashion house Prada has partnered with four Chinese athletes for its latest campaign in China
Olympics hospitality provider On Location recruits FFT’s Tonge to leading sales role
On Location, the Endeavor-owned hospitality and live events company, has recruited the French Tennis Federation’s Michael Tonge as its senior vice-president of global hospitality sales.
Hancock Prospecting to sponsor Australian Olympic teams
The Australian Olympic Committee has announced a four-year sponsorship agreement with Perth-based mining and agriculture company Hancock Prospecting