Multiple Sports
Doubts raised over Cazoo sponsorships amid European business review
Renewed doubts have been raised over Cazoo’s sports sponsorships in mainland Europe, including deals with a handful of football clubs, after the British online car retailer said it was “reviewing” its b…
Generate Sponsorship co-founder Pratt joins EngageCraft
Rupert Pratt, co-founder and former managing partner of the UK-based Generate Sponsorship agency, has been named as sales and marketing director at EngageCraft, a provider of digital fan engagement products…
Corr hired to head up MKTG’s London consultancy arm
Sports marketing specialist Jamie Corr has been appointed to head up the EMEA sponsorship and consultancy arm of the Dentsu-owned agency MKTG Sports+Entertainment
Kore Software continues acquisition spree with Sports Alliance integration
US-based Kore Software has acquired the London-based fan data management and digital marketing solutions provider, Sports Alliance.
Amsterdam’s Ziggo Dome extends naming-rights deal until 2032
Dutch telecoms operator Ziggo has renewed its naming-rights sponsorship of the multi-purpose Ziggo Dome arena in Amsterdam
EXCLUSIVE: IMG to recruit new Mena chief as Guignery heads for exit
Franck Guignery, IMG’s vice-president and managing director in the Middle East and North Africa, is to leave the agency, SportBusiness understands.
NWSL crypto partner Voyager Digital files for bankruptcy protection
Cryptocurrency broker and lender Voyager Digital, a partner of the National Women's Soccer League and the National Basketball Association's Dallas Mavericks, has filed for Chapter 11 bankruptcy protection
Alibaba Sports becomes Orange Lion Sports, marking strategy shift
Chinese sports marketing firm Alibaba Sports is rebranding as Orange Lion Sports, marking a major shift in the business's focus
Fifty-Three Six agency recruits DAZN’s Glynn to media and strategy role
Fifty-Three Six, the Dublin and London-based sports marketing agency, has appointed Paul Glynn as head of media and strategy
Cazoo ‘committed’ to sports sponsorship despite marketing budget cuts
Online automotive retailer Cazoo insists that sport sponsorship remains an important part of its marketing strategy despite a cost-saving drive now being rolled out
Lille stadium to be known as Decathlon Arena in five-year naming rights deal
Lille’s Stade Pierre-Mauroy will be known as the Decathlon Arena after the stadium’s owners Métropole Européenne de Lille (MEL) agreed a five-year naming rights deal with the French sporting goods retai…
JTA’s Tibbs launches ‘Partner on Purpose’ sponsorship consultancy
Jon Tibbs, founder and chairman of the communications and international relations consultancy JTA, has launched a sponsorship consultancy sub-brand ‘Partner on Purpose’ to assist sponsors in the post-Covid era…
Octagon promotes string of executives across North America marketing division
Global sports agency Octagon has announced the promotion of several executives across its marketing division in North America
Series of sports entities joins Hyperice mental health initiative
Large group of leagues, teams, brands align with workplace-focused effort
Belgian sports industry faced with ban on gambling sponsorship
Belgium’s Minister of Justice, Vincent Van Quickenborne, has proposed a ban on all gambling sponsorship and advertising, with the sports industry to be granted a transition period before the rules are e…
Sponsorship Matters at Sports Matters Academy
Sports industry careers and educational content series Sports Matters Academy delves into the world of brands and sports sponsorship this Thursday, May 12.
Two sessions, at 10am and 4
Real Madrid, Blue Jays enhance facilities with Daktronics deals
US audiovisual systems provider expands footprint with two new pacts
SuperSport signs on as Wada’s first official sponsor
The World Anti-Doping Agency has signed a first-of-its-kind sponsorship deal with sub-Saharan African pay-television broadcaster SuperSport to aid ongoing efforts to diversify its funding mix