Multi-sport
ANTA strengthens backing of Chinese sport
ANTA Sports has further strengthened its support of Chinese sport by agreeing to become a strategic partner of the General Administration of Sport of China’s Boxing and Taekwondo Sports Management Centre until 2016.
Nike to cut ties with Livestrong foundation
Nike has opted to end its partnership with the Livestrong Foundation, the organisation founded by disgraced cyclist Lance Armstrong.
International Paralympic Committee ramps up global partner programmes
The International Paralympic Committee is looking to double its number of global sponsors from five to ten in the rights cycle covering Rio 2016 as it cashes in on the success of London 2012.
Panasonic supplies Sochi 2014 partnership
Panasonic has enhanced its association with the Olympic Movement by signing up as an official supplier to the 2014 Winter Olympics in Sochi, Russia.
Virgin Media connects with Glasgow’s Commonwealth Games
Virgin Media has agreed a deal to become the fourth official partner of the Glasgow 2014 Commonwealth Games.
Sadia and Batavo feed Rio 2016’s commercial appetite
Brasil Foods has agreed a deal with the Rio 2016 Organising Committee for the Olympic and Paralympic Games for its Sadia and Batavo brands to become official supporters of the Games.
APC aims to build Asian Paralympic coverage through ABU tie-up
The Asian Paralympic Committee has struck a deal with the Asia-Pacific Broadcasting Union to help enhance the television coverage of Asian Paralympic events.
Wu to announce IOC president candidacy
It has been revealed today that International Amateur Boxing Federation head CK Wu will officially announce his candidacy for International Olympic Committee (IOC) president.
Glasgow politician urges Masters Games bid
Scottish politician Bob Doris has encouraged his government to consider hosting the 2021 World Masters Games.