Multi-sport
Wu to announce IOC president candidacy
It has been revealed today that International Amateur Boxing Federation head CK Wu will officially announce his candidacy for International Olympic Committee (IOC) president.
Glasgow politician urges Masters Games bid
Scottish politician Bob Doris has encouraged his government to consider hosting the 2021 World Masters Games.
Deal of the month: EDF and British Paralympic Association
French-owned EDF Energy renewed its sponsorship of the British Paralympic Association (BPA) for the next four-year Olympic cycle, 2013-2016
Usoc to renew 85 per cent of 2009-12 sponsors
THE UNITED STATES Olympic Committee (Usoc) has renewed deals with 15 of its 20 previous sponsors to cover the 2013 to 2016 cycle, and is in negotiations to renew two more
Jeff Diskin, executive vice president, Hilton Worldwide
Sports Marketing Frontiers talks to Jeff Diskin, executive vice president, Hilton Worldwide, on the hotel group’s renewal as the official hotel company of the United States Olympic Committee (USOC) through 2…
Emirates eyes Commonwealth Games arena rights
IN LATE SEPTEMBER, the Dubai-based national airline carrier Emirates acquired the exclusive 10-year naming rights to the “Emirates Arena”, a new multi-sports facility in the city of Glasgow, Scotland whi…
Otto Bock recommits to IPC after London 2012 success
OTTO BOCK HEALTHCARE extended its worldwide partnership with the International Paralympic Committee (IPC) through to the 2016 edition of the Paralympic Games in Rio de Janeiro, August 30
LOCOG hospitality hits sponsor value
LOCOG’s HOSPITALITY programme caused “significant interference” to the client entertainment and hosting plans of official sponsors, in what may prove to be a one-off concession on hospitality to local…
Nike wins Rio with Tier 3 pitch
IN AN AGREEMENT which has amazed some observers, Nike is set to be announced as a Tier 3 partner of the Rio 2016 Olympic Games as well as the official kit partner of Team Brazil at London 2012 and Rio…
TOP is “unsustainable”, says Payne
THE MAN WHO helped create The Olympic Partner (TOP) programme has told Sports Sponsorship Insider that “the most successful international marketing programme ever created” is on borrowed time if the rev…
Warrior Sports draws strength from Liverpool deal
US APPAREL COMPANY Warrior Sports has signed a six-year kit deal with English Premier League club Liverpool
Domestic deal clears the way for Westfield
IN SEPTEMBER, the global shopping centre group Westfield signed as the 27th tier three official partner of the London Olympic and Paralympic Games and the 44th commercial partner overall
Late activators target outdoor media
LAST MINUTE activation around next year’s Olympic Games is likely to inspire a hike of up to 20 per cent in outdoor advertising rates in the host city.
Samsung cuts through the clutter with Becks and Zara
KOREAN ELECTRONICS GIANT, Samsung, the Worldwide Olympic Partner for Wireless Communications Equipment, signed football icon David Beckham as the company’s Global Brand Ambassador for the London 2012 O…
BRIC brands eye London 2012
TOP OLYMPIC TEAMS look set for a sponsorship windfall as emerging brands fuel competition for top rights in the apparel category
USOC gains from NBC partnership
CItI Group has become the second financial services company to sign-up for a combined sponsorship and media buy with the US Olympic Committee (USOC) and NBC, the Olympic broadcaster of London 2012 in the United States.