Multi-sport

Russian IT company I-Teco has reached a deal to become an official supplier for the 2014 Winter Olympic Games in Sochi.

Korean electronics giant Samsung has changed its head of global sports marketing since London 2012

German orthopaedic aids manufacturer Bauerfeind will serve as the therapeutic braces and supports supplier for the 2014 Winter Olympic Games in Sochi.

New York-based Delta Air Lines has reached a deal to become the official airline of Syracuse University Athletics.

Canadian entertainment company Cirque du Soleil has agreed to prepare a specially created production for the opening ceremony of the Toronto 2015 Pan American Games as part of a sponsorship deal with the event’s local organising committee.

Beverage firm Green Mountain Coffee Roasters has agreed a landmark deal with partner schools of the IMG College agency.

Carbon management company Offsetters Climate Solutions has extended its partnership with the Canadian Olympic Committee by becoming the governing body’s official carbon partner through to the 2016 Olympic Games in Rio de Janeiro.

Panasonic chief executive Kazuhiro Tsuga has said the Japanese home electronics company is keen to extend its long-term sponsorship of the Olympic Games up until the 2020 edition of the event in Tokyo.

International Olympic Committee Marketing Commission chairman Gerhard Heiberg has admitted that organisers for the 2016 Olympic Games in Rio de Janeiro are facing challenging conditions as they attempt to sell sponsorship packages for South America’s first Games.

Presented by The Marketing Arm Introduction AT&T is the official communications partner of the U.S. Olympic Committee, providing financial support, products and services to Team USA

Shoe company Sioux has agreed a deal to extend its long-term partnership with the German Olympic Sports Confederation (DOSB) until at least 2016.

The Australian Olympic Committee has renewed its partnership with media intelligence company iSentia through the 2016 Olympic Games in Rio de Janeiro.

Italian sportswear manufacturer Diadora has announced a partnership with the Australian Commonwealth Games Association for the 2014 Commonwealth Games in Glasgow, Scotland.

Grand Sport Group has agreed a new four-year sponsorship contract with the National Olympic Committee of Thailand (NOCT), according to the Bangkok Post newspaper.

It’s amazing what $10m will and won’t get you these days. T

Heineken has opted to extend its partnership with the Dutch Olympic Committee*Dutch Sports Federation (NOC*NSF) until the 2016 Summer Olympic Games in Rio de Janeiro.