Multi-sport
New Balance kits out Irish Olympic team
US sportswear brand New Balance has reached a multi-year deal with the Olympic Council of Ireland to become its official apparel and footwear sponsor.
Russian parliament proposes shake-up for sports sponsorship market
Russian sport could be set for significant change after a new bill that would ban state-owned companies from sponsoring professional teams was introduced to the country’s lower house of parliament.
Sportscover partners with UK Sport
National high performance sports agency UK Sport has announced a four-year partnership with Sportscover.
Oracle offers social media support for 2013 Winter Universiade
US computer technology firm Oracle has been appointed as a technical sponsor of biennial multi-sport event the Winter Universiade, which takes place next month in Italy.
Glasgow 2014 makes double addition to supplier portfolio
Boston Networks and Gymnova have been appointed as official suppliers for the Glasgow 2014 Commonwealth Games.
Mondelez joins Team Canada ahead of Sochi 2014
The Canadian subsidiary of multinational food and beverage conglomerate Mondelez has announced a four-year deal to become an official supporter of the Canadian Olympic Committee.
Chinese Olympic Committee signs long-term Tencent deal
Tencent has signed an eight-year deal to become the exclusive internet outlet of the Chinese Olympic Committee at major international sports events.
REN continues to power Portuguese Olympic hopes
The Portuguese Olympic Committee (COP) and Redes Energéticas Nacionais (REN), the country’s national electricity company, have renewed their sponsorship contract until the end of 2015.
Loblaw teams up with Toronto’s Pan American Games
Canadian food retailer Loblaw Companies has entered into a commercial partnership with the organisers of Toronto’s staging of the 2015 Pan American Games and Parapan Games multi-sport event.
OCBC Bank signs up as premier partner of Singapore Sports Hub
Singapore-headquartered OCBC Bank has been announced as the premier founding partner of the Singapore Sports Hub development in a 15-year deal.
Toyota seals University of Michigan agreement
Japanese automotive firm Toyota has signed a one-year sponsorship deal with the University of Michigan Athletic Department.
Ford steers into Glasgow 2014 partner role
Automotive giant Ford has reached a deal to become the sixth top-tier official partner of the Glasgow 2014 Commonwealth Games.
Globe and Mail delivers renewed Olympic support to Canadian Committee
Canadian newspaper the Globe and Mail has renewed its partnership as the official national news media partner to the Canadian Olympic Committee.
SAP seals wide-ranging Madison Square Garden partnership
German software firm SAP has sealed a long-term technology and marketing partnership to become a signature partner of New York’s iconic Madison Square Garden.
Canon backs Myanmar’s SEA Games
Electronics company Canon has joined the sponsorship roster for the 2013 Southeast Asian (SEA) Games.
Sports Technology signs up for Glasgow’s Commonwealth Games
Sports Technology has become the latest addition to the Glasgow 2014 sponsor family by signing up as the official provider of large video screens and audio services for the Scottish city’s staging of the Commonwealth Games.
Icon deal a positive sign for Glasgow 2014
Branding, production and installation solutions company Icon has reached an agreement to be the provider of look, wayfinding and signage services for the Glasgow 2014 Commonwealth Games.
Burger King seals wide-ranging NCAA sponsorship
Fast-food restaurants company Burger King has entered into a three-year partnership with National Collegiate Athletic Association broadcaster partners CBS Sports and Turner Broadcasting System to become the official quick service restaurant of the NCAA.