Multi-sport
Toronto 2015 makes brace of signings for Pan Am Games
The organising committee for Toronto’s staging of the 2015 Pan American and Parapan American Games has made a double addition to its commercial portfolio by agreeing deals with CAA South Central Ontario and Allstream.
Payne: there is gold for Olympics in offering more digital and social media rights
The International Olympic Committee’s TOP sponsorship programme is missing an opportunity for bigger revenues by failing to offer brands digital and social media inventory, Olympics marketing expert Michael Payne told Sports Sponsorship Insider this month.
Correios delivers Rio 2016 deal
Correios, the state-owned company which operates Brazil’s national postal service, has agreed a deal to become a tier one sponsor of Rio de Janeiro’s 2016 Olympic Games in the logistics category.
Dentsu Sports Asia raises $3m in sponsorship revenue for Southeast Asian Games in Myanmar
Notre Dame seals record Under Armour partnership
US sportswear brand Under Armour has agreed a 10-year footwear and apparel deal with the University of Notre Dame that is believed to be the most valuable of its kind in college sports history.
GL Events Field & Lawn Limited pitches in for Glasgow 2014
GL Events Field & Lawn Limited has been announced as the official overlay and temporary structures provider for the 2014 Commonwealth Games in Glasgow.
Otsuka’s Pocari Sweat makes Asian Games return
Tokyo-based company Otsuka Pharmaceutical has signed a sponsorship deal with the Olympic Council of Asia to make its Pocari Sweat brand the official sports drink for the next two editions of the Asian Games multi-sport event.
P&G realistic over Sochi 2014 goals
Household goods company and International Olympic Committee TOP sponsor Procter & Gamble is aiming for one third of its return from the London 2012 Olympics at the Sochi 2014 winter Games.
QBE secures naming rights at North Harbour Stadium
QBE Insurance has sealed a five-year naming rights deal for rugby and football venue North Harbour Stadium, which is located in Auckland, New Zealand.
Arena Group adds Glasgow 2014 to multi-sport portfolio
Event overlay and design specialist Arena Group has been named as the official overlay and temporary structures provider for the Glasgow 2014 Commonwealth Games.
Glasgow 2014 seals double deal
Temporary power provider Aggreko has reached an agreement to become an official supplier to the Glasgow 2014 Commonwealth Games, while organisers have also agreed a partnership with Malcolm Construction.
Cisco connects with Rio 2016
Rio 2016 has announced that IT company Cisco has agreed a deal to become an official supporter of the Brazilian city’s staging of the Olympic and Paralympic Games.
DB Schenker expands multi-sport presence with Pan Am Games deal
The Canadian arm of Deutsche Bahn-owned company DB Schenker has been named as the official logistics supplier to the Toronto 2015 Pan Am/Parapan Games.
Atos connects with IOC for 10-year service extension
French IT company Atos has signed a deal to extend its status as the IT services partner for the Olympic Games until 2024, according to the Reuters news agency.
Coca-Cola gets behind Toronto’s Pan American Games
Soft drinks giant Coca-Cola has reached an agreement to become the official supplier of non-alcoholic beverages to the Toronto 2015 Pan Am/Parapan Games multi-sport event.
USOC takes a walk down Sesame Street
The United States Olympic Committee has announced a partnership with Sesame Workshop – the non-profit educational organisation behind long-running children’s television programme Sesame Street.
DB Schenker joins Glasgow 2014 team
Deutsche Bahn-owned company DB Schenker has been announced as the official logistics provider for the 2014 Commonwealth Games in Glasgow.
Canadian Olympic Committee seals Sun Media deal
Canadian newspaper publisher Sun Media Corporation has announced a partnership with the Canadian Olympic Committee covering the Sochi 2014 and Rio 2016 Olympic Games.