Multi-sport

The organising committee for the Toronto 2015 Pan Am/Parapan Am Games has sealed commercial agreements with Canadian brewery Molson Coors and Toronto-headquartered IT solutions company Scalar.

British automotive firm Jaguar Land Rover has agreed to become the presenting partner of the new Invictus Games multi-sport event, which will be hosted in London from September 10-14.

Japanese electronics manufacturer Panasonic has reached a deal to become an official national partner of the Sochi 2014 Paralympic winter Games in the audio-visual equipment category.

Train operator ScotRail has agreed a partnership with the Glasgow 2014 Commonwealth Games to assist in the hosting of the multi-sport event.

Boston-based global insurance company Liberty Mutual Group has a diversified and varied portfolio of sponsorship assets and partnerships in 26 different markets around the world. Its Irish division is using an innovative sponsorship around Gaelic sports to show its commitment in a new market.

The Mexican Olympic Committee (COM) has signed an agreement with Joma for the sportswear company to outfit its athletes in the events leading up to the 2016 Olympic Games in Rio de Janeiro.

The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.

Fast food restaurant McDonald’s’ franchisee programme sees each store contribute a cash fee to the brand’s global sponsorships of the Olympic Games and the World Cup, Thomas Truttmann, head of sports at McDonald’s Europe told Sports Sponsorship Insider.

PyeongChang 2018 will sign its first domestic sponsorship deal for the winter Olympic Games in the first quarter of this year, according to organising committee president Kim Jin-sun.

The International Olympic Committee has secured its second top-tier partnership extension in the space of a week, with French IT services company Atos renewing its deal through to 2020.

The Canadian Olympic Committee has entered into a one-year deal with Cineplex Entertainment to make the cinema group its official movie partner.

Japanese premium bedding topper firm Airweave has agreed a sponsorship deal with the US Olympic Committee ahead of the 2014 winter Olympic Games in Sochi, Russia.

Electronics manufacturer Panasonic has become the first top-tier partner of the International Olympic Committee to extend its deal through to the 2024 summer Olympic Games.

Information technology services company Atos has reached an agreement to become the fourth premier partner of Toronto’s staging of the 2015 Pan American/Parapan Games multi-sport event.

UK department store chain John Lewis has been named as the official department store provider of the Glasgow 2014 Commonwealth Games.

Irish sponsorships picked up two of the most prestigious awards at the ESA Excellence Awards last night, with Liberty Insurance winning the Business to Consumer category for its joint sponsorship of Gaelic Athletic Association sports, hurling and camogie, and Electric Ireland winning the gold medal in the ESA Best of Europe category for its sponsorship of Team Ireland in the London Olympics 2012.