Multi-sport
Peak Sport extends with New Zealand Olympic Committee ahead of Rio 2016
Chinese sports apparel and equipment manufacturer Peak Sport has renewed its partnership with the New Zealand Olympic Committee.
Sapporo 2017 signs partners for Asian winter Games
The organising committee for the 2017 Asian winter Games in Sapporo, Japan has agreed partnerships with sportswear and equipment company Mizuno, and telecommunications companies Nippon Telegraph and Telephone East Corporation and NTT docomo.
Rio 2016 signs insect repellent partner amid Zika worries
Off!, an insect repellent brand produced by US household chemical goods manufacturer SC Johnson, has agreed a deal to become an official partner of the 2016 summer Olympic and Paralympic Games in Rio de Janeiro, Brazil.
Tokyo 2020 goes to school with EF Education First
The Tokyo 2020 Organising Committee for the summer Olympic and Paralympic Games has signed EF Education First Japan as its 39th domestic partner.
Samsung extends with Generations For Peace
Korean electronics giant Samsung has renewed its partnership with Jordan-based non-profit organisation Generations For Peace (GFP).
Lottery body extends long-running SASCOC deal
The South African Sports Confederation and Olympic Committee has renewed its partnership with the country’s National Lotteries Commission ahead of the 2016 summer Olympic Games in Rio de Janeiro, Brazil.
Hancom to support multi-lingual PyeongChang 2018
The organising committee for the 2018 winter Olympic and Paralympic Games in PyeongChang (Pocog) has signed up Hancom as the official automated translation software supporter of the event in South Korea.
Indian Olympic Association milks new partner ahead of Rio 2016
Dairy products manufacturer Amul has agreed a sponsorship deal with the Indian Olympic Association ahead of the summer Olympic Games in Rio de Janeiro, Brazil.
Paris 2024 takes flight with Air France
The Air France airline has agreed a deal to become an official supplier of the Paris 2024 bid for the summer Olympic and Paralympic Games.
Dentsu and Sportswork engaged to aid SEA Games sponsorship drive
The Dentsu Sports Asia division of Japan-based advertising and public relations firm Dentsu, and sports advisory company Sportswork Group, have signed on as the sponsorship agencies for the 2017 edition of multi-sport event the Southeast Asian Games, which will be staged in Kuala Lumpur, Malaysia.
Telekom Malaysia signs as first partner for 2017 SEA Games
Telecommunications company Telekom Malaysia has signed on as the first partner of the 2017 edition of multi-sport event the Southeast Asian Games.
Tokyo 2020 eats up Nissin Foods partnership
Japanese noodle producer Nissin Foods has agreed a partnership with the Tokyo 2020 organising committee for the Olympic and Paralympic Games.
French Olympic Committee extends with Lacoste
The French National Olympic and Sports Committee (CNOSF) has extended its partnership with clothing brand Lacoste.
Tokyo 2020 connects with Cisco
The Japanese arm of US IT company Cisco has signed on as the latest partner of the Tokyo 2020 organising committee for the Olympic and Paralympic Games.
Railway companies sign on as Tokyo 2020 partners
Japanese railway companies Tokyo Metro and East Japan Railway Company (JR East) have agreed partnerships with the Tokyo 2020 organising committee for the Olympic and Paralympic Games.
Telkom backs South Africa’s preparations for Rio 2016
South African telecommunications company Telkom has entered into a partnership with the South African Sports Confederation and Olympic Committee (SASCOC).
LVMH becomes latest Paris 2024 partner
French luxury goods conglomerate LVMH has been named an official partner of the Paris 2024 bid to stage the summer Olympic and Paralympic Games.
Paris 2024 checks in with AccorHotels
Global hospitality group AccorHotels has signed up as an official sponsor of the Paris 2024 bid for the summer Olympic and Paralympic Games.