Multi-sport
Tokyo 2020 prints new partners
Japanese printing companies Dai Nippon and Toppan have signed on as sponsors of the Tokyo 2020 summer Olympic and Paralympic Games.
Iberdrola: Helping women and society in the Spanish market
Budapest 2024 unveils raft of partners
A host of sponsors have signed up to back Budapest’s bid to stage the summer Olympic and Paralympic Games in 2024.
Intel: Creating content from sports technology
Partners sign up to support Almaty 2017
Kazakh electronics store chain Technodom and Air Astana, the national carrier of Kazakhstan, have signed up to support the 2017 Winter Universiade, which takes place next year in Almaty, the largest city in the country.
Sustainability the focus as Paris 2024 partners with Suez
French-based multinational energy organisation Suez has been confirmed as the 13th official partner of the Paris 2024 bid to stage the summer Olympic and Paralympic Games.
PyeongChang 2018 pens legacy partnership
The organising committee for the 2018 winter Olympic Games in PyeongChang has signed a partnership with the South Korean Ministry of Education in an effort to boost legacy initiatives for the event.
Abu Dhabi Sports Council lands Etihad Airways partnership
Etihad Airways, the national airline of the United Arab Emirates, has entered into a partnership with the Abu Dhabi Sports Council (ADSC).
New South Wales government develops naming rights deal for Hunter Stadium
Property developer McDonald Jones Homes has taken on naming rights to Hunter Stadium, the home ground of Australian A-League football team the Newcastle Jets and NRL rugby league club the Newcastle Knights.
Swiss Olympic Committee drives away with Toyota deal
Japanese automotive company Toyota has signed on as a premium partner of the Swiss Olympic Committee.
ITTF serves up extension with San-Ei
Table tennis equipment manufacturer San-Ei has extended its partnership with the International Table Tennis Federation.
Dick’s Sporting Goods extends support of USOC
US-based omni-channel sports retailer Dick’s Sporting Goods has extended its partnership with the US Olympic Committee (USOC).
USOC renews with Kellogg Company
Multinational food manufacturing firm Kellogg Company has opted to extend its sponsorship deal with the United States Olympic Committee (USOC).
Petrobras deal highlights Rio 2016 marketing reverse
State-controlled Brazilian oil company Petroleo Brasileiro (Petrobras) became an Official Sponsor of the Rio 2016 Paralympic Games last month in a deal worth around one per cent of the offer it tabled five years ago to become a tier one domestic sponsor of the 2016 Summer Games.
Bridgestone tests power of Olympic Channel platform
Japanese tyre and rubber company Bridgestone paid a “significant additional investment” to its Worldwide Olympic Partner deal to become the first Founding Partner of the Olympic Channel, the new year-round, over-the-top digital channel, launched on August 21.
FISU teams up with Chinese sportswear company
The International University Sports Federation (FISU) has agreed a partnership with Chinese sportswear firm Qiaodan Sports.
Kuala Lumpur 2017 lands new partner
Drinks products manufacturer Milo has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be staged in the Malaysian capital of Kuala Lumpur.
Energy drink sector trends: Interview with Mike Sundet, Momentum Worldwide
Mike Sundet, VP sports and entertainment marketing for the US-based Momentum Worldwide agency speaks about the structure of the energy drink sector, its values and its attitude towards mainstream sports.