Multi-sport
European Championships founders retain belief in concept, heightened centralisation on the way
Creators of the European Championships are sticking steadfastly to the concept of the multi-sports event despite doubts over future participation of major sports, and are planning a near full centralisation…
EOC president Capralos confident EBU deal will solve European Games’ exposure problem
Spyros Capralos, president of the European Olympic Committees (EOC), is confident that the new European Games broadcast deal with the European Broadcasting Union (EBU) consortium of public-service broadcasters…
Birmingham 2022 to pass Glasgow’s 1.3m ticket sales, commercial income ‘in good place’
The organisers of Birmingham’s 2022 Commonwealth Games, which get under way this evening with the opening ceremony, expect to soon surpass the ticket sales total registered at Glasgow 2014 and are also c…
IOA strikes ‘long-term’ sponsorship deal with Reliance amid threat of IOC sanctions
The Indian Olympic Association (IOA) has announced a “long-term” sponsorship deal with Mumbai-based conglomerate Reliance Industries that includes a shared aspiration “to host the Olympic Games in the f…
Esselunga deal kicks off 2026 Winter Olympics domestic programme
Italian supermarket chain Esselunga has become the first company to sponsor the 2026 Winter Olympics and Paralympic Games in Milan-Cortina
ParalympicsGB adds Bupa to sponsorship portfolio
ParalympicsGB, the Great Britain and Northern Ireland Paralympic team, has signed up healthcare company Bupa as a sponsor in a three-year deal that makes the company the team’s ‘Official Healthcare Par…
IOA announces sponsorship deal with Adani
Adani Sportsline, the sports division of Indian conglomerate Adani Group, has struck a sponsorship deal with the Indian Olympic Association (IOA) ahead of the Birmingham 2022 Commonwealth Games
Birmingham 2022 makes various sponsorship additions
The organisers of the Birmingham 2022 Commonwealth Games have announced a number of additions to the event’s sponsorship portfolio.
Carrefour signs as Paris 2024 premium partner, Egis joins in supplier tier
French supermarket group Carrefour has signed as a first-tier premium partner of the Olympic and Paralympic Games Paris 2024
IOC in talks with international federations over ‘non-compulsory’ branding at qualifier events
The International Olympic Committee and various international federations will soon introduce common branding at Olympic qualification events, but the use of the branding is not compulsory, according to…
Skateboarding, sport climbing and surfing must wait until LA 2028 for IOC revenue share
The Association of Summer Olympic International Federations (ASOIF), the umbrella organisation for the summer Olympic federations, has amended its statutes to allow sports to receive a share of Olympic…
Asics extends Australian Olympic Committee kit supplier deal
Japanese sports brand Asics has renewed its official performance footwear and apparel partner partnership agreement with the Australian Olympic Committee (AOC) for four more years until 2026
Birmingham 2022 adds Reckitt as fifth top-tier sponsor
Health and hygiene products manufacturer Reckitt has agreed a deal to sponsor this summer’s Commonwealth Games in the English city of Birmingham.
Birmingham 2022 adds to top-tier sponsors with Chase
The organisers of the Birmingham 2022 Commonwealth Games have signed up digital bank Chase as a sponsor of the event
IPC targeting sponsors with new Para Sport participation initiative
The International Paralympic Committee is targeting sponsors after launching a new grassroots-to-high-performance programme called Para Sport
2026 European Championships host search underway, sponsorship rights further centralised
European Championships Management, the company that developed the concept for the multi-sport event, has initiated its host search for the 2026 iteration, offering cities and regions a wider package of…
Commonwealth Games Australia secures Harvey Norman sponsorship
Commonwealth Games Australia has finalised a sponsorship agreement with Australian retailer Harvey Norman ahead of the Birmingham 2022 Commonwealth Games
Brisbane 2032 prioritises search for CEO and sponsors
The board of the organising committee for the Brisbane 2032 Olympic and Paralympic Games has identified the recruitment of a chief executive as a “top priority” after meeting for the first time today (We…